PARIS — Sephora Europe has a new head.

Jacques Levy was appointed chief executive officer of Sephora Europe, the perfumery chain’s parent company LVMH Moët Hennessy Louis Vuitton announced Tuesday.

Levy will fill the position in September, one year after Serge Brunschwig left the role to become general manager at Louis Vuitton. Pierre Letzelter, chairman of the Sephora Group, had been acting as Sephora Europe’s interim ceo.

Levy is president of Staples International, part of the office supplies group. He formerly held various roles at Disney: vice president, retail business development at the Disney Consumer Products division; vice president, general manager global franchise at the Disney Stores division, and director of operations for Europe. Before that, he worked at Darty and Galeries Lafayette/Nouvelles Galeries.

“We are very pleased to welcome Jacques Levy at the head of Sephora Europe,” Letzelter said in a statement. “His international experience and thorough knowledge of distribution, combined with the solid competencies of the teams currently in charge of our different operations, will be great assets to the development of the Sephora concept.”

Sephora — with about 400 European doors and 75 in the U.S. —has undergone a major housecleaning, including the opening of a new concept store last month, the renovation of its brand image in Europe and the shuttering of money-losing doors. This year, the chain is expected to be positive in cash and operating profit globally.

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