Sephora, already a savior for indie brands, is looking to give more women a hand with Sephora Accelerate, a new program designed to foster early-stage beauty businesses founded by women.The program is a key part of Sephora Stands, a social impact initiative that Calvin McDonald, president and chief executive officer of Sephora Americas, hopes will help to create a support system for both fledgling businesses and Sephora employees.“Sephora is uniquely positioned to support and inspire women as they achieve their goals, and from the beginning, [these types of programs have] been among the top requests from both our clients and our employees,” said McDonald. “While past efforts have been effective on a local level, Sephora Stands is a holistic new strategy which allows us to better leverage the depth of our expertise and the incredible passion of our employees for a more focused result.”His long-term goals: cultivating the next generation of beauty businesses, creating community social engagement and strengthening the support system for Sephora employees.Three programs will be offered: Sephora Accelerate for women entrepreneurs, Classes for Confidence for consumers and cast members alike, and Sephora Stands Together, a philanthropic emergency and hardship fund for Sephora employees impacted by natural disasters, family emergencies and other unexpected events.The program is built on three pillars — philanthropy, aligned social engagement and shared value, noted Corrie Conrad, named Sephora’s head of social impact a year ago.Sephora Accelerate is particularly important, noted Conrad, because female entrepreneurs traditionally do not have the same access to funding, professional connections and business instruction that male entrepreneurs do. “About 85 percent of venture capital start-ups are led by men, even in an industry where women are the principal customers,” said Conrad. “The Sephora Accelerate program is designed to build a community of innovative female founders in all areas of the beauty industry. Rather than a competition-style format, Sephora embraces a more collaborative and supportive structure, creating an approach that catalyzes growth and infuses social impact into each brand’s work.”Ten slots will be available in the program each year, said Conrad, and will be chosen by Sephora in partnership with OpenIDEO, the social innovation platform of IDEO, the global design firm.Participants, called Fellows, must meet specific criteria, including being a founder or co-founder of their business, being committed to building social impact into the company’s DNA, and fitting within two broad categories: leading a company that creates a cosmetic product, or a company that creates technology or provides services related to beauty or that could be relevant to the beauty industry.Once selected, the Fellows participate in a boot camp at Sephora’s San Francisco-based headquarters designed to teach the necessary skills to run and build their businesses. They also gain access to a mentorship program comprised of Sephora’s network of beauty industry leaders, and then become eligible for possible funding through Sephora. “The goal of Sephora Accelerate is, by 2020, to support more than 50 women-led beauty businesses with a social impact through boot camps, mentorship, and small loans,” said Conrad. She declined to discuss the amount of proposed funding. Sephora will make further announcements about the program in March.Classes for Confidence leverages the company’s existing educational infrastructure and adds complimentary, specialized in-store classes aimed at women who are making major life transitions. “Classes for Confidence offer a supportive environment where participants can learn and have fun, while also empowering Sephora store employees to make a difference in their communities,” said Conrad. “Education is a key strength for Sephora, and this program allows us to reach many people.” Currently being piloted in six states, the program, which will officially launch in April, has already benefitted local women re-entering the workforce, and those in transitional housing and shelter programs, she noted. Sephora’s goal is to inspire confidence in at least 100,000 women by 2020 through this program.Sephora Stands Together puts policy in place across the Americas to support employees, said Conrad. “We have this history of one-off support, as with Hurricane Sandy in New York and New Jersey,” she said. “This is built off that. We are committed to all employees in times of need, but this really plants our stake in the ground.”Sephora Stands will continue to take shape throughout 2016, noted Conrad. More information is available at SephoraStands.com.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)