By  on August 24, 2007

Beauty executives now, more than ever, realize the importance of differentiated holiday offerings — and 22 brands are putting their holiday bets on Sephora, offering gifts sets exclusively to the upscale beauty retail chain.

"We work with the brands to come up with the ultimate items that we want for ourselves," said Betsy Olum, senior vice president of marketing at Sephora, noting she's proud of Sephora's tradition of nurturing indie brands. The retailer has 160 doors in the U.S. and will also sell its exclusive sets via sephora.com, its Web site, beginning in October.

The 2007 offerings are:

Bare Escentuals: The Buxom Babes Lip Collection, a set of four lip glosses for $28, and Classic Rock Diamond Collection Kit, a $59 set that includes a luminizer, eye shadow, skin glimmer, mascara, blush, lip polish, two brushes and a makeup bag.

Benefit: The Best of Benefit, a $46 set that includes Bad Gal Lash mascara, an Eye Bright pencil and Dallas, a bronzer-blush, and Powder Pop!, a trio of powders in a keepsake box for $30.

Bliss: Two exclusive sets: Do You Sea What I Sea, four marine-inspired amenities for $20, and Snow Suit, which includes a 3.3-oz. bath and shower gel and a 4.25-oz. body butter for $26.

Bulgari: A $59 Coffret set of three of its fragrances, Pour Femme, Voile de Jasmin and Rose Essentielle, each in a 10-ml. size.

Caudalie: Spa in a Box, with a trio of miniscrubs, a limited edition shower gel, hand and nail cream, Beauty Elixir, a lip conditioner and herbal tea for $59.

Fresh: Three gift sets: Sugar Lip Gloss and Supernova Mascara sets in two colors, each $42, and a $58 Sugar Tart Gift Set which includes a 30-ml. eau de parfum, a 300-ml. bath and shower gel and a 300-ml. body lotion.

Jean Paul Gaultier: Classique eau de parfum refillable pocket spray, $58 for two 20-ml. sprays.

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