By  on August 24, 2007

Beauty executives now, more than ever, realize the importance of differentiated holiday offerings — and 22 brands are putting their holiday bets on Sephora, offering gifts sets exclusively to the upscale beauty retail chain.

"We work with the brands to come up with the ultimate items that we want for ourselves," said Betsy Olum, senior vice president of marketing at Sephora, noting she's proud of Sephora's tradition of nurturing indie brands. The retailer has 160 doors in the U.S. and will also sell its exclusive sets via sephora.com, its Web site, beginning in October.

The 2007 offerings are:

Bare Escentuals: The Buxom Babes Lip Collection, a set of four lip glosses for $28, and Classic Rock Diamond Collection Kit, a $59 set that includes a luminizer, eye shadow, skin glimmer, mascara, blush, lip polish, two brushes and a makeup bag.

Benefit: The Best of Benefit, a $46 set that includes Bad Gal Lash mascara, an Eye Bright pencil and Dallas, a bronzer-blush, and Powder Pop!, a trio of powders in a keepsake box for $30.

Bliss: Two exclusive sets: Do You Sea What I Sea, four marine-inspired amenities for $20, and Snow Suit, which includes a 3.3-oz. bath and shower gel and a 4.25-oz. body butter for $26.

Bulgari: A $59 Coffret set of three of its fragrances, Pour Femme, Voile de Jasmin and Rose Essentielle, each in a 10-ml. size.

Caudalie: Spa in a Box, with a trio of miniscrubs, a limited edition shower gel, hand and nail cream, Beauty Elixir, a lip conditioner and herbal tea for $59.

Fresh: Three gift sets: Sugar Lip Gloss and Supernova Mascara sets in two colors, each $42, and a $58 Sugar Tart Gift Set which includes a 30-ml. eau de parfum, a 300-ml. bath and shower gel and a 300-ml. body lotion.

Jean Paul Gaultier: Classique eau de parfum refillable pocket spray, $58 for two 20-ml. sprays.Korres: Guest Kit, which includes shower gel, body milk, shampoo, conditioner, softening soap, milk soap and a reusable travel case for $34.

Laura Geller: The Baked to Perfection Collection, which includes makeup primer, foundation, blush, powder, eye shadow and mascara for $60.

Lavanila: Three Wishes, a trio of 2.75-oz. body butters for $26.

L'Occitane: Hand's Best Friend, a trio of 1-oz. hand creams for $25; Shea to Go, a travel collection with five shea butter items for $20, and Open Up to Shea, a set with five larger shea butter products for $38.

Lorac: Fairytale Life, a makeup set which includes eight eye shadows, two blushes, two lip polishes, a mini mascara and a double-ended eye shadow-eyeliner brush for $52.

Make Up For Ever: Diamonds For Ever, a kit which includes Diamond Powder, a champagne-hued shimmer; Diamond Shadow, a highly pigmented white eye shadow; mascara, eyeliner and lip gloss for $49.

Marc Jacobs: Two sets, a Marc Jacobs Holiday set with a 1-oz. eau de parfum spray, a 1.7-oz. body lotion and a mini lip gloss compact for $50, and a $60 Daisy Marc Jacobs set that includes a 1.7-oz. eau de toilette spray and a 5.1-oz. body lotion.

Napoleon Perdis: Patrol Palette, a palette of color cosmetics, for $39.

Ojon: Tawaka Discovery Hair Ritual Kit, a 3.3-oz. cleanser for hair, face and body, a conditioner and a rejuvenating cream for $55.

Philosophy: Home for the Holidays, with three 6-oz. bottles of the brand's 3-in-1 shampoo, shower gel and bubble bath for $30. The scents are Apple Cider, Double Rich Hot Cocoa and Cinnamon Buns.

Stella McCartney: A 10-ml. eau de parfum roll-on of the designer's eponymous fragrance, $13.

Stila: Gift of Glow, a $50 bronzing set, which includes a bronzer with SPF 15; a baked eye shadow trio in gold; brown sugar lip glaze, a sample size smudge pot in bronze; and a mini eyeliner brush.Tarte: We Wish You Wealth Palette, with 16 eye shadows, 16 lip glosses, three lip sheers, four gel eyeliners, one eyelid primer, one luminizer, four cheek stains and eye shadow and lip brushes for $52.

Too Faced: Lights, Camera, Glamour, a "makeup studio in a box" with eight eye shadows, six lip glosses, a face powder, a bronzer, four shades of face illuminator, two eyeliners, two brow powders and four shades of blush for $40.

Urban Decay: Foreshadow Palette, a quartet of the brand's best-selling eye shadows for $24.

Sephora's also creating plenty of its own limited edition products for the holidays. For the color maven, there's a $48 Blockbuster Palette which includes 64 eye color shades, 23 lip glosses, nine lip shines, six blushes and two compact powders. For the scent lovers, there are men's and women's Scent Samplers, $45 apiece, each of which includes samples of best-selling fragrances, plus a Sephora gift certificate, which can be redeemed at any Sephora store for a full size of any of the samples included in the set. For the makeup artist — or the gal who just can't bear to throw anything away — Sephora will offer three new versions of its popular Train Case, in pink, gunmetal and fake crocodile. The first two will retail for $98 each; the Croc version is $110. Six new makeup brush sets, in colors ranging from pink, blue and silver to brown and white, will range in price from $15 for a pocket brush set to $150 for a professional-quality set of brushes.

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