By  on October 6, 2011

With a 3,700-square-foot installation in Manhattan’s Meatpacking District, Sephora and Firmenich are hoping to transform the way that consumers think about fragrance.

“Sensorium: An Immersive Journey Through Lucid Dreams From the Sensory World” opens to the public today and will remain open through Nov. 27 at 414 West 14th Street. It is designed as an interactive, multipronged multimedia experience designed to explore the emotions and instincts behind scent, noted Sharon Rothstein, senior vice president of marketing for Sephora.

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