Sephora is moving to unify its online and offline retail strategies by shifting and expanding the roles of several key employees.The specialty beauty retailer has promoted Mary Beth Laughton to executive vice president 0f U.S. Omni Retail. Previously, Laughton was senior vice president of digital. She's been with Sephora for five years. Before that, she worked for Nike and McKinsey & Co."We hope to position ourselves for the future which is already coming — one where physical and digital blend even further," Laughton said. "We know the majority of our clients who shop our stores have an experience with us through one of our digital channels. Serving customers seamlessly across our channels has been a central part of our vision to be the most loved beauty community, and we think this move will help us accelerate our focus on the customer even further.""Mary Beth is a visionary and strategist with a deep understanding of how customers are evolving," said Calvin McDonald, chief executive officer and president of Sephora Americas. "During her time at Sephora she has pioneered many innovative, consumer-focused experiences both online and in stores, reflecting her relentless focus on making the client experience as integrated as it can be."Laughton is moving up as Christie Jack, executive vice president of retail and education, plans to step down from her post at the end of 2017. Jack has been with Sephora for 14 years — before that, she was with Williams Sonoma and Barnes & Noble."Our store team under Christie’s leadership has been prepping the organization for this shift in recent years with the adoption of many digital programs and technologies," Laughton said. "Bringing our stores and digital groups together as an integrated team will ensure, we think, holistic customer journeys using these tools and experiences across channels."
"We can also make sure we bring the best of each channel forward, ensuring key business practices such as digital marketing and innovation are equally considered across channels. And we can ensure that voices from the field — our stores — are heard loudly as we design new digital tools and strategies," Laughton said.
"Christie conceptualized Sephora stores as a destination for learning and has played an instrumental role in creating the unique experience Sephora delivers today," McDonald said. "While she will be greatly missed, she leaves a great legacy including the extraordinary retail and education teams she built. We thank Christie for all that she has done and the active role she has played in orchestrating how we are structuring our business for the future.”Several other Sephora employees are shifting into new, expanded positions.Gregg Ardizone will become senior vice president of stores. Ardizone, who has been with Sephora for 16 years, is currently vice president of East Coast stores. In his new role, he will report to Laughton.Bridget Dolan will now be senior vice president of omni experiences and innovation. Dolan is currently vice president, Sephora Innovation Lab. In her new role, Dolan will head the team that focuses on creating the next generation of client experiences through experiential retail.Artemis Patrick is also being promoted to chief merchandising officer. Patrick is currently senior vice president of merchandising for Sephora — in her expanded position, she will also oversee dot-com merchandising, and head a cross-channel merchandising team.The changes come as Sephora in the U.S. experiments with merchandising brands that lie outside of its traditional prestige beauty focus. On the masstige end, ColourPop will enter Sephora doors in November; on the luxury side, La Mer has been testing its products in a subset of doors, and in lifestyle, Bkr's silicone-sleeved water bottles are slated to roll into all doors in January.Sephora is also testing different store formats. The retailer opened its first small-concept shop in Boston in July. The 2,000-square-foot Sephora Studio location has a much heavier focus on services, including makeup artistry and skin-care offerings. On the other side, the business also opened an 11,300-square-foot store in New York's Herald Square in April.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)