By  on June 15, 2007

What could be better for business than Côte d'Azur sunshine and a flute of Champagne?

Attendees at the WPC here enjoyed a host of cocktail parties on the town's Croisette, as well as trips to nearby Saint-Tropez and La Bastide Saint-Antoine.

Midweek, Givaudan whisked away more than 200 guests to dine at the Château de la Napoule, west of Cannes. A candlelit drive led to the castle, which was adorned with Givaudan's logo in lights for the soiree.

"It doesn't come much better than an old French chateau with terraces overlooking the sea just outside Cannes," said consultant Denise Belcham, founder of BrandScents. "I think this type of setting — steeped in history, evocative of times gone by, a touch of understated glamour — is very fitting for our creative industry."

"This location is very unique," added Gilles Andrier, chief executive officer of Givaudan, as he welcomed beauty executives and consultants, "because of its history — an American built up this medieval-looking castle in the early 20th century — and the fact that it is not a regular restaurant or hotel, but an art foundation."

Executives from the industry's leading names, including the Estée Lauder Cos. Inc.'s Trudi Loren, Procter & Gamble's Sumit Bhasin and Camille McDonald of Bath & Body Works mingled with Givaudan executives, as well as senior perfumers like Ursula Wandel, who reminisced about Hugo Woman, the best-selling scent she created 10 years ago.

The week ended with a gala dinner on the roof garden of the Palais des Festivals, replete with fireworks and Sixties hits played by The Overtures, the band that played at Elton John's wedding. WPC chairman Jean-Pierre Subrenat lauded International Flavors & Fragrances chairman Robert Amen for being the first person among the hundreds to hit the dance floor.

"It's a privilege to be in an industry here just to make people happy," said Véronique Gabaï-Pinsky, president of Aramis and Designer Fragrances for Estée Lauder. "It's up to us to continue to rock. Let's pump up the volume, make people happy and enjoy ourselves while we're doing it."

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