By  on February 24, 2014

MILAN – It was all about shades of gray at Giorgio Armani, said the designer’s international makeup artist Linda Cantello, noting that she and her team employed “a wash of gray around the eye with mascara” and kept eyebrows “stronger and straighter.”

Eyebrows were strong, but faded and smudged enough to keep the overall look natural. The designer wanted “something kind of feminine; definitely, he doesn’t want a mask of makeup — he was very specific about that, that it had to look like it was [the models], rather than something we stuck on [them],” Cantello said.

The vaguely vintage look was achieved with products including liquid eyeliners in silvery nude and champagne tones, as well Armani’s new Eye and Brow Maestro, set to hit stores in September. It’s a cross between gel and powder, and was used on brows as well as for contouring and creating pearly shadows over eyelids.

A new “matte-pearl” white Maestro, blended with a regular foundation base in varying amounts, depending on the models’ individual skin tones, created porcelain complexions.

Hair was softly crimped, but not voluminous.

“We kept it loose to make it very feminine, with movement, but the waves kept quite close to the head,” said hairstylist Roberta Bellazzi.

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