TOKYO — Shiseido is stepping up its environmental efforts.
The Japanese beauty giant is working to improve its ecological profile with consumers by cutting back on its CO2 emissions, developing sugarcane-based polyethylene bottles, eliminating some forms of wasteful packaging and even recycling old sales consultants’ uniforms.
Shiseido is aiming to reduce its CO2 emissions at its plants in Japan and abroad by next year, Mayumi Onoue, senior manager of Shiseido’s environmental affairs group, said Thursday. The company plans to cut its emissions at its domestic plants by 15 percent compared with 1990 levels and by 10 percent at its foreign plants compared with 2007 levels.
On the packaging front, Shiseido is working with Brazil’s Braskem and Toyota Tsusho to develop the polyethylene bottles and tubes. The company is planning to start using the new material, which is carbon neutral when incinerated, in its packaging come 2011.
Shiseido is becoming more aware of its ecological image after losing considerable ground in Nikkei Business Publications Inc.’s annual Eco Brand Survey, which was released in July.
The survey, conducted through an Internet-based questionnaire, looks into how environmental efforts of Japanese companies are received by consumers. Toyota came in at number one for the third year in a row. Shiseido came in at number 104, down 38 slots from its 2007 ranking of 66. Its rivals fared a bit better. Lion came in at 25, up from its previous spot at 45, while Kao dropped to 28 from its 2007 ranking of 20.
“We didn’t get this result because we didn’t tackle environmental issues, but because we didn’t appeal to consumers about what we do for the environment,” Onoue said.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia