NEW YORK -- Shiseido made headlines two seasons ago when the beauty giant bankrolled the Bruce design team's fashion show.
Now, considering the climate of the designer market in the aftermath of Sept. 11, it's perhaps bigger news that the cosmetics company is sponsoring not one, but two fashion shows -- Bruce and Benjamin Cho -- during the fall ready-to-wear presentations in New York next month.
"Everyone's been hit so hard," said Liz Goldwyn, fashion consultant for Shiseido. "The wake of [Sept. 11's events] has crystallized it: people are pulling away from young designers. The superfluous expenses going first will be the support of risky endeavors -- younger people," she said.
In contrast, Goldwyn believes the time is right for Shiseido to stick to a philosophy of arts and culture before commercialism. "Shiseido has the opportunity and it's important to support the people [in whom] we had a lot invested from the beginning," she said.
Shiseido sponsored Cho for the first time last season, but his show, scheduled for Sept. 12, never happened because Fashion Week was canceled the morning before. Cho had no time to be disappointed, though, because he found himself scrambling to get spring looks out to potential clients -- an effort which consumed about half of the five-month period between his scheduled shows.
Bruce's show on Sept. 9, however -- produced with partial sponsorship from Shiseido -- went off without a hitch.
During an interview last week at Manhattan's Japan Society, Cho, along with Nicole Noselli and Daphne Gutierrez of Bruce, expressed both surprise and relief regarding Shiseido's continued support this season. These days "it's hard for young designers to keep going and [Shiseido] has continued to be a major help," said Noselli. Case in point: Goldwyn approached the Japan Society to see if the organization would donate its space for the two shows. The result: Bruce and Cho are now scheduled to present in the 278-seat auditorium there on Feb. 10 and 12, respectively.
"When people are taking away sponsorships post-Sept. 11, this is quite a gesture," Gutierrez said, adding that this type of support is empowering to young designers because it lends credence to their cause and gives others in the industry the perception that "there's something there" worth supporting.So, after several sponsorships over the last three seasons, is this the beginning of an institution? Noselli may have summed up the collective sentiment of the three designers by saying, "I hope so."
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)