NEW YORK -- Shiseido made headlines two seasons ago when the beauty giant bankrolled the Bruce design team's fashion show.Now, considering the climate of the designer market in the aftermath of Sept. 11, it's perhaps bigger news that the cosmetics company is sponsoring not one, but two fashion shows -- Bruce and Benjamin Cho -- during the fall ready-to-wear presentations in New York next month."Everyone's been hit so hard," said Liz Goldwyn, fashion consultant for Shiseido. "The wake of [Sept. 11's events] has crystallized it: people are pulling away from young designers. The superfluous expenses going first will be the support of risky endeavors -- younger people," she said.In contrast, Goldwyn believes the time is right for Shiseido to stick to a philosophy of arts and culture before commercialism. "Shiseido has the opportunity and it's important to support the people [in whom] we had a lot invested from the beginning," she said.Shiseido sponsored Cho for the first time last season, but his show, scheduled for Sept. 12, never happened because Fashion Week was canceled the morning before. Cho had no time to be disappointed, though, because he found himself scrambling to get spring looks out to potential clients -- an effort which consumed about half of the five-month period between his scheduled shows. Bruce's show on Sept. 9, however -- produced with partial sponsorship from Shiseido -- went off without a hitch.During an interview last week at Manhattan's Japan Society, Cho, along with Nicole Noselli and Daphne Gutierrez of Bruce, expressed both surprise and relief regarding Shiseido's continued support this season. These days "it's hard for young designers to keep going and [Shiseido] has continued to be a major help," said Noselli. Case in point: Goldwyn approached the Japan Society to see if the organization would donate its space for the two shows. The result: Bruce and Cho are now scheduled to present in the 278-seat auditorium there on Feb. 10 and 12, respectively."When people are taking away sponsorships post-Sept. 11, this is quite a gesture," Gutierrez said, adding that this type of support is empowering to young designers because it lends credence to their cause and gives others in the industry the perception that "there's something there" worth supporting.So, after several sponsorships over the last three seasons, is this the beginning of an institution? Noselli may have summed up the collective sentiment of the three designers by saying, "I hope so."
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim