By  on March 4, 2005

TOKYO — Shiseido has announced a wave of administrative restructuring and executive changes across its head office and its cosmetics business division. 

The restructuring of the cosmetics business division calls for the product development and marketing departments to be merged into a newly formed marketing department. The move intends to establish a structure that unifies the product development and promotion planning within the cosmetics business division.

The firm will eliminate the position of vice chief officer of the cosmetics business division, which advises the chief officer of the cosmetics business division.

Furthermore, area supervisors will replace the title of chief area managing officers. That being the case, chief managers at main branch offices — in addition to managing their own branches — will act as area supervisors for the entire area. They will be charged with carrying out the chief area managing officer’s mission of overseeing operations within their respective areas while providing area support, such as mediation among channels.

As part of the restructuring of the head office staff department, the retail promotion planning department will be placed under the supervision of the president. The change is intended to further develop category management and the building of stronger group sales capabilities.

The marketing development department — established in April 2004 as the key department to foster marketing innovation for Shiseido — “will be eliminated after having successfully completed its targeted objectives,” according to the firm. The administrative changes are effective April 1.

Shinzo Maeda will become representative director, president and chief executive officer. He will replace Morio Ikeda, who will occupy the post of director and chairman of the board. Seiji Nishimori, who currently serves as corporate executive officer, will become representative director and vice president.

Ryoichi Hara, general manager of the Asia-Pacific department, international business division, will become general manager of the international product marketing department and the Asia-Pacific department, international business division.

Retiring executives include representative director and vice president Shigeo Shimuzu; director and corporate executive officer Takeshi Ohori; corporate senior executive officer Osamu Hosokawa; corporate executive officers Shigeru Akechi, Keizaburo Suzuki and Akira Yamauchi, and corporate officer Yoshikuni Miyakawa.

Executives changes will become official upon approval at the firm’s meeting with shareholders and the board, scheduled for the end of June.

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