Molly Sugarman’s facialist and brow technician just started working at Shen Beauty, and recommended that she come explore the niche beauty boutique, so the 35-year-old took time out of her Saturday to check out the hype.
“I go through these phases where I decide I’m going to make my life better,” says Sugarman. “My goal when I came in was to buy a new facial regime.” Sugarman spends $2,000 a year on beauty products and looks to reader reviews for insight on new brands and items. “It’s helpful to get a broad swath of people’s opinions,” she says. “Online, you have so many people that eventually you can find a reviewer who describes an experience that’s close enough to your own.” Working in advertising, Sugarman admits to being drawn in by product marketing. “I definitely buy into whether it’s true or not and if it’s going to make my life better,” she says. “Bravo marketers.”
TOTAL SPENT: $267.00 (Before tax)
Phylia de M. Clean Shampoo and Condition Cream Rinse, $35, $40 These are sulfate-free and good for Sugarman’s curly hair. Antonia Burrell London Natural Glow Cleansing Oil, $68 Sugarman likes that this will help prolong the effects of her weekly facials.
By Terry Or De Rose Baume Précieux, $59 Sugarman bought the last tube of this now-discontinued shade. Aurelia Probiotic Skincare Cell Revitalise Day Moisturiser, $65 “I’m very picky about my moisturizer,” says Sugarman. “I was told this wouldn’t weigh down my skin.”
On the hunt for a rich moisturizer for her mother, Annette Barone and her sister stopped into Shen Beauty to see what was new. “I’m a big product junkie,” says Barone. “I learned about beauty from my sister.” The trading broker says she spends $5,000 on beauty annually and is always looking for innovation. When considering new products, she looks specifically for two things: “I’m a big fan of rich, creamy products that are fragrance-free,” says Barone. “I also love anything luxe.” When shopping, Barone doesn’t want to feel bombarded and prefers to go online when it comes to department stores. “Shen Beauty is comfortable,” she says. “They’re here to help you. I like to browse and I don’t want to be attacked.” When asked why she likes shopping for beauty Barone replied, “The whole looking pretty aspect. I turned 50 this year, so it was rough for me.”
TOTAL SPENT: $85.00 (Before tax)
Monoï Tiki Tahiti Vanilla Oil, $11 Barone has never used this before, but a sales associate sold her on it.