By  on February 16, 2010

Backstage at Marc by Marc Jacobs on Tuesday, makeup artist Dick Page, artistic director for Shiseido, summed up the look with one word: “Pretty.”

“It’s really easy to wear,” he said of the “supersimple” look. “There’s nothing very complicated about it.”

To achieve the look, he first applied a combination of gold and white highlighters under the eyes and on the cheeks, a base he called “supertransparent.” On top of that, he dusted “a little blush” — in one of four rose hues, depending on a particular model’s natural skin tone.

“We want the girls to look happy and healthy,” said Page. “At the end of the day, you don’t know what happened — they just look gorgeous.”

On the eyes and lips, there was “nothing,” said Page, who did acknowledge that if a particular girl’s lips were naturally bright, he used a little bit of foundation and lip balm “to take them down.”

Redken hairstylist Guido Palau, who styled hair at the Marc Jacobs and Marc by Marc Jacobs fashion shows, said the look of the hair was “similar” at both shows. But whereas some hair was tucked into collars at Marc Jacobs, it was “hair out” at Marc by Marc Jacobs.

Palau gave the Marc by Marc Jacobs girls down ’dos with messy parts in the middle, using Redken’s Fabricate texturizing spray “to bring out the [hair’s] natural texture” and letting the hair air dry. “It’s refreshing to have girls on the runway who look like themselves,” he said. “The impression is she doesn’t care so much — but she does.”

Discussing the inspiration for the look, Palau said, “It’s the essence of the girl who’d wear these clothes. She’s cool. She’s young. She’s a Marc girl.”

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