NEW YORK -- Sisley will add to its high-priced, plant-based treatment line next month by launching Botanical Tensor, a skin-tightening gel.
The new item, like the rest of the company's products, is formulated with natural ingredients. It also uses vegetable proteins to create a film on the face, leaving a toned surface.
"It leaves an invisible layer that makes the skin visibly tighter and smoother," said Isabelle D'Ornano, who founded the company with her husband, Hubert, in 1974.
"Besides tightening and lifting, it enhances makeup application," she added. "After the skin is conditioned, the coverage is more complete."
Botanical Tensor, which will retail for $120 for a 1.05-oz. bottle, will be launched worldwide on Feb. 1.
In the U.S., Sisley has maintained a tight distribution since its inception: 27 doors of Neiman Marcus, three doors of Saks Fifth Avenue and Bergdorf Goodman.
Sisley also operates four boutiques nationwide and sells its line at the Canyon Ranch spas.
"This product will be our most heavily promoted of the year," said Francette Leguillon, vice president of Sisley USA. "We will have displays in stores, and we will continue to sample throughout the year, not just during the launch period." Although Sisley has no plans yet to advertise the new product, over 500,000 samples will be distributed in the next three months via in-store events and mailings.
Leguillon said Botanical Tensor would immediately become one of Sisley's top treatment items, generating "perhaps 8 to 10 percent of our sales this year."
While she would not discuss specific figures, sources estimate the company's U.S. volume at over $10 million at retail. Thus, the new item could have retail sales of near $1 million.
Leguillon said Botanical Tensor should be used with a moisturizer. The company, of course, hopes it will be Emulsion Ecologique, a moisturizer and skin conditioner that is Sisley's bestseller.
"We think once consumers use these together, it will be an essential part of their regimen," she said.
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)
@denimdaysfestival, which initially launched in Amsterdam in 2014 and has since expanded to New York, is heading to Nashville for the very first time. The two-day festival, which will take place in November, will feature brand activations, hands-on workshops by artisans and denim mills, a vintage market, live entertainment, and local food and drinks. Get all the details on WWD.com. #wwdnews #wwdfashion
Later this month, the popular “Diana: Her Fashion Story” exhibit will be reopening. @historicroyalpalaces, the charity that manages @kensingtonroyal, has been working towards adding new, never-before-seen garments to the exhibit, including this dress created by Gianni Versace for a fund-raising dinner at the Museum of Natural History in Chicago. The exhibit will reopen on April 26 at Kensington Palace @wwdfashion
“Our family has always been engaged and interested in the world around us. [My brothers and I] were always encouraged to have our own opinion at a young age, which is not always something a child is asked — especially to have an opinion with reasoning behind it,” said @yarashahidi on becoming an activist. We caught up with the 18 year old last week, where she talked about her road to acting, how “Black-ish” led her to start conversations about identity and more. Head to WWD.com to read what she had to say #wwdeye (📷: @chelsealaurenla)