By  on February 17, 2017

Laser and light therapy facial business Skin Laundry has named Sue Thirlwall chief executive officer as the company looks to ramp up its expansion.Her vision includes growing Skin Laundry into a household name, she said. “From a big perspective, I’d say [it could expand to] 25,000-plus locations worldwide,” Thirlwall said. Shorter term, the company is toying with the idea of opening another 30 outposts in the next two years, but that could be adjusted under Thirlwall’s leadership.Skin Laundry now has 15 locations globally, including four in New York, where it opened its most recent outpost in October. The company has its flagship in Santa Monica, Calif., plus several other California locations. It also has Arizona, Hong Kong and London outposts.“There's no doubt we can grow dramatically,” Thirlwall said, noting that in the age of selfies, consumers are looking to put their best face forward. “We have [a line] of products that even without the services are very effective, in a very simple way,” she said. “There’s no doubt it plays well to the 21st century ... It’s a very gender-neutral concept; there’s just so much more upside in North America and Europe where men have not had the same focus as they’ve had for a while in Asia.”In addition to its laser and Intense Pulse Light treatment locations, Skin Laundry’s product line launched on in January, and is slated for an in-store rollout this March. Industry sources recently estimated the company did about $10 million in retail sales for 2016. Thirlwall said she expects future growth to come from both the service and product side.“Sue has a background, skill set and culture that will add tremendous value to the operations of Skin Laundry today and in the future,” said Skin Laundry founder Yen Reis. “2017 brings us many exciting opportunities and I’m confident that with Sue’s leadership, we will be able to optimally support Skin Laundry’s continued growth while remaining a global leader.”  Under Thirlwall, the business plans to open 30 more locations over the next two years.Thirlwall was previously ceo and president of MiniLuxe, a day spa brand with locations in California, Massachusetts, Rhode Island and Texas. Thirlwall’s experience spans retail and consulting. She has previously worked for Baskin-Robbins, Yum! Brands, Pizza Hut and at Deloitte and Touche as a management consultant and manager. She has her MBA from Harvard Business School.Thirlwall joins the business as it continues to work toward raising a $10 million venture capital round, according to industry sources, who said that capital is expected to help propel growth. 

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