By  on May 20, 2011

In Europe, the niche fragrance market continues to gather steam in a saturated industry heaving with big-budget launches and shaken by the recession.

Official sales data for the European niche perfumery business is difficult to pin down, but Silvio Levi, the Milan-based owner of distributor Calè Srl and founder of the trade fair Esxence, estimates the sector in Europe could be worth as much as 7.19 billion euros, or around $10.4 billion at average exchange rates. He arrived at that fi gure by looking at Europe’s seven top countries in terms of beauty sales—Germany, France, Italy, the U.K., Spain, The Netherlands and Poland—which had a total beauty turnover of around $74 billion in 2009, according to Unipro, then estimating niche perfumery’s part of the pie as around 1.4 percent of that sum.

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