Reaping the whirlwind of what Smashbox’s Ginny Chien called “the crazy world of influencers” can be tricky business.
That was one of the many points made by Chien, who opened the WWD Digital Beauty Forum in downtown Manhattan Feb. 7 by giving an insider's road map into this unmarked terrain. “In makeup, it’s definitely been a game changer," she said of the rising power of influencers. "There’s literally cottage industries popping up around these influencers from dashboards that show you how to contact them to full-on fancy agencies having divisions dedicated to influencer buying,” Chien added.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)