By  on December 10, 2004

Estee Lauder

NEW YORK — Estée Lauder is taking another stab at perfection.

The brand plans to unveil Perfectionist CP+ — which will replace its existing Perfectionist serum, launched two years ago — in March. Perfectionist CP+ is intended to help mitigate lines, wrinkles and age spots and is a “second generation” to the first product, which is currently the brand’s best-selling antiaging stockkeeping unit, said Peter Lichtenthal, senior vice president of global marketing for Estée Lauder.

“Our goal is to remain at the cutting edge of skin care technologies,” said Lichtenthal. “Because these technologies are evolving at such a rapid rate, we made the decision to replace our first version of Perfectionist with Perfectionist CP+, which takes the original to a new level. While the original has been a great seller, we want to continue to offer our customers the most efficacious product.”

In fact, Perfectionist CP+ contains five technologies and ingredients that are proprietary to Lauder, said Daniel Maes, the company’s global vice president of research and development. “Wrinkles are caused by the constant folding and unfolding of skin, which creates weak spots — micro-tears — in the skin,” said Maes. “That inflames the cells, and puts the cells at the bottom of the skin’s surface under incredible stress. Our objective with this technology was to see how we could stop the squeezing of the cells.”

The brand’s Flexible Elastomer Technology is designed to immobilize wrinkles, reducing the strain on cells, while Poly-Collagen Peptides, intended to mimic collagen fragments similar to those found in the skin, are said to boost collagen production and fill in wrinkles.

Three additional proprietary ingredients are also included. Triple Enzyme Technology with apiginenin, siegesbeckia and boswellia extracts is said to help peptides retain their full strength as they are disseminated; a second-generation BioSync Activating Complex combines two proteins, integrins and laminins, and Cell Vector Technology to boost ingredient delivery, and an antioxidant blend is intended to neutralize free radicals. Added to this potent cocktail is melanase. “This breaks down abnormal pockets of melanin, which helps to lighten age spots,” said Maes.

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