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YSL Taps Cassel… L’Oreal HIP Happens Chez Wintour… Nars Move

YSL Beaute has added French actor Vincent Cassel to its constellation of star spokesmen.

FRENCH TOUCH: YSL Beauté is adding to its constellation of star spokesmen. According to sources, the brand has tapped French actor Vincent Cassel to front an upcoming Yves Saint Laurent men’s fragrance, which will bow in the spring. The brand also has Olivier Martinez on its beauty books as the face of L’Homme Yves Saint Laurent. Cassel, who has starred in movies including “Ocean’s Twelve,” “Elizabeth” and “La Haine,” shot an advertising campaign for the scent earlier this month in Paris. The actor, whose latest project — two films based on the life of gangster Jacques Mesrine — will hit theatres this month, is married to Italian actress (and Dior spokeswoman) Monica Bellucci.

HIP INSPIRES DESIGN: L’Oréal Paris helped support the CFDA/Vogue Fashion Fund by assisting in sponsoring a design challenge that calls for 10 designer finalists to create a fashion piece by using L’Oréal’s HIP High Intensity Pigments Shadow Duo as a design motivation. The designers were instructed to create the items based on the theme “Nature’s Duality of Color” and to draw inspiration from one of 10 HIP shades. To help create the design, L’Oréal Paris presented each designer with a customized HIP Inspiration Box, which contained a signature HIP butterfly, as well as $15,000 from L’Oréal Paris to cover the cost of materials and production. The designs were unveiled at Vogue editor Anna Wintour’s West Village home on Wednesday.

NARS MOVE: Shiseido has named Barbara Calcagni as vice president of global marketing for Nars Cosmetics Inc. The New York-based brand is part of Shiseido International Corp, the Japanese cosmetics giant’s U.S. division. Calcagni, who took her new post Monday, reports to Louis Desazars, chief executive officer of Nars Cosmetics Inc. Calcagni was most recently senior vice president of brand development, merchandising, for Victoria’s Secret Beauty. A cosmetics industry veteran of more than 20 years, she also has held positions at Calvin Klein Cosmetics, Escada Beauté and Elizabeth Arden and Parfums International.

SANTA CRUZ JOINS JAPONESQUE:
Japonesque Professional Makeup Supplies Inc. has named Nilton Santa Cruz as international sales director. In this role Santa Cruz will develop and expand the Japonesque business in overseas markets, create and implement a worldwide distribution strategy and oversee all international strategies and projects. Prior to Japonesque, Santa Cruz held the same position at Tweezerman International. Japonesque, based in Pleasanton, Calif., manufactures more than 200 makeup supply products, including brushes, tools, applicators, makeup palettes, organizers and studio cases.

JACK’S KNACK: Men’s skin care brand Jack Black has bolstered its 35-item assortment with the launch this week of a trio of products that includes Cool Moisture Body Lotion ($22), Body Rehab Scrub & Muscle Soak ($35) and Deep Detox Clay Mask/Spot Treatment ($25). The products made their initial debut Wednesday and are slated to roll out to Jack Black’s full distribution of 750 doors in the U.S., including Nordstrom, Sephora, Neiman Marcus, Bloomingdale’s and Saks Fifth Avenue locations, as well as independent retailers and spas.

CALIFORNIA CURLS: Curl specialist Ouidad opened a four-chair, 650-square-foot salon Monday on Montana Avenue in Santa Monica, Calif., the company’s first outside of New York. The small salon, designed by Los Angeles architect Tony Pleskow of PleskowRael Architecture(s) and overseen by project manager Mike Stanley of Mackenzie Keck, features exposed ceilings crisscrossed by wires, and bamboo walls and floors. It will serve as a model for future salons, about 10 of which chief operating officer Peter Wise, who is also Ouidad’s husband, said could be placed in key U.S. markets within the next 10 years. He estimated the Santa Monica location would generate revenues of more than $1 million in its first year. Ouidad also is working on an infomercial and growing a certified salon network to 50 next year, from some 15 now. San Francisco private equity firm JH Partners holds a majority stake in Ouidad.

IT’S A START:
The San Francisco County Superior Court ruled on Oct. 8 that Dr. Bronner’s Magic Soaps can proceed with its lawsuit seeking to compel “organic cheater” companies and certifiers to drop, or stop certifying, deceptive organic label and brand claims, according to a release from the Organic Consumer Association. Brands that Dr. Bronner’s names in its complaint of allegedly misleading consumers include Avalon Organics; Jason Pure, Natural & Organic; Nature’s Gate Organics; Kiss My Face Obsessively Organic; Giovanni Organic Cosmetics; Head Organics; Desert Essence Organics, and Stella McCartney’s Care 100% Organic.

L.A. FASHION FLASH: Lauren Conrad, spokeswoman for Avon Products Inc.’s brand Mark, collaborated with Mark makeup artist Amy Nadine to create peach lipstick used during Los Angeles Fashion Week at the Lauren Conrad Collection runway show Tuesday. A lip gloss in the same shade paired with liquid eyeliner will sell for $10 and benefit the Girls m.powerment Campaign, which works to prevent dating abuse and partner violence. Borba, the topical and ingestible skin care brand, partnered with Kevan Hall on totes with African prints filled with Borba Skin Balance Water for the eveningwear designer’s Sunday show.

FOOD STYLIST: Maybelline New York has signed on as the official beauty sponsor of the Bon Appetit Cafe & Supper Club, which is slated to begin Thursday and run for a two-week stretch. Maybelline will offer free New York Minute Makeovers and Touch-ups. At the Cafe, two makeup artists will be on hand to give Power Lunch Hour makeovers that highlight a different makeup look each day. They’ll also offer tips and free samples. At select Supper Club VIP events, the Maybelline makeup artists will circulate during the cocktail hour, stopping to touch up women’s lipstick with Maybelline’s Superstay 18 Hour Lip Color.