GREENHOUSE EFFECT: Kiss My Face has rolled out several new eco-conscious initiatives, including a new in-store display called the Greenhouse. According to Kiss My Face co-founder Bob MacLeod and vice president of marketing Lewis Goldstein, the Greenhouse is not only recyclable but is made primarily of corrugated components made with a minimum of 90 percent recycled materials, graphics printed with non-polluting water solvent inks and steel parts made from 70 percent recycled material. The Greenhouse is expected to hit 500 Borders stores as well as Wegmans stores in December. The company will also debut newly redesigned eco-conscious packaging and will partner with RecycleBank, an organization that rewards consumers for recycling trash in their own neighborhoods across the country.

JANE’S WEB: Jane Iredale relaunched its Web site earlier this week, which now boasts a redesign and interactive capabilities. The new site now features an area that provides users with an overview of the line, complete with active ingredients and what they do, as well as application tips from makeup experts. The site’s highlight is perhaps the Mineral Makeover Room, a place where a user can choose a model with a face shape and skin tone similar to their own and apply Jane Iredale products.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus