GREENHOUSE EFFECT: Kiss My Face has rolled out several new eco-conscious initiatives, including a new in-store display called the Greenhouse. According to Kiss My Face co-founder Bob MacLeod and vice president of marketing Lewis Goldstein, the Greenhouse is not only recyclable but is made primarily of corrugated components made with a minimum of 90 percent recycled materials, graphics printed with non-polluting water solvent inks and steel parts made from 70 percent recycled material. The Greenhouse is expected to hit 500 Borders stores as well as Wegmans stores in December. The company will also debut newly redesigned eco-conscious packaging and will partner with RecycleBank, an organization that rewards consumers for recycling trash in their own neighborhoods across the country.
JANE’S WEB: Jane Iredale relaunched its Web site earlier this week, which now boasts a redesign and interactive capabilities. The new site now features an area that provides users with an overview of the line, complete with active ingredients and what they do, as well as application tips from makeup experts. The site’s highlight is perhaps the Mineral Makeover Room, a place where a user can choose a model with a face shape and skin tone similar to their own and apply Jane Iredale products.
IT’S SETTLED: The lawsuit brought against Vogue International, the maker of VitaminShampoo, by Energy Brands, the maker of VitaminWater, has been settled out of court. According to a statement provided by Clearwater, Fla.-based Vogue International, “Energy Brands commenced a litigation against Vogue regarding component’s of Vogue’s trade dress in its VitaminShampoo and VitaminConditioner products. In an effort to avoid litigation and not cause hardship to its retailers, Vogue agreed to modify its design for its VitaminShampoo and VitaminConditioner products and the parties have agreed upon the new designs. The two companies look forward to getting back to business and to enjoying a peaceful coexistence.” The newly repackaged hair care items are on shelf now at select Wal-Mart stores and will be rolling out nationwide this month. The VitaminShampoo line harks back to Vogue’s first hair products, Pro-Vitamin and Pro-Vitamin Intensives, which launched in the early Nineties. Items in the VitaminShampoo and VitaminConditioner lines sell for $6.99 each.
BARBER SHOPPING: Rudy’s Barbershop is introducing a hair care line in December with four products: 16-oz. Shampoo No. 1 for $14, 16-oz. Conditioner No. 2 for $16, 16-oz. Body Wash No. 3 for $14 and 5-oz. Shave Cream No. 4 for $12. The line will be carried in Seattle-based Rudy’s 14 salons and Rudy’s sister concept, Rudolph’s, in Los Angeles. “We wanted to be able to offer a value price point for our clients, and we wanted to be able to offer them a good, gentle daily shampoo,” said Michelle LaFrance, a coordinator at Rudy’s, which will continue to carry Bumble and bumble products. Classic apothecary items inspired the packaging design. The line is expected to generate about $1 million in first-year sales. Rudy’s is also opening a location in New York at the ACE Hotel on Broadway and West 29th Street next year.
SKIN SOLUTIONS: Robert Rey, the Beverly Hills plastic surgeon and star of the E Network’s reality series “Dr. 90210,” has launched a skin care line exclusively with Nordstrom. The line, called Sensual Solutions, draws upon Rey’s Brazilian roots by using antiaging ingredients, including acai, buriti oil, uña de gato, jatoba, camu camu and suma, found in the Amazon. Sensual Solution’s debut assortment of face, lip, eye and body products contains roughly 20 stockkeeping units priced from $40 to $250. The hero products are Inhibitox Instant Wrinkle Erase for $150, Just O2 It! Oxygen 180° Reverse Complex for $250 and Just O2 It! Oxygen Eye Boost for $150. Sensual Solutions is marketed under license by the New York-based company Boom.
E-MAIL AWAY: A little information went a long way in October at beauty firm Christi Harris. Direct-mail sales surged 30 percent after Harris sent an e-mail detailing the how’s and why’s of her skin treatment line and offering free shipping. “It was a lot of information to mail at one time,” said Harris, founder and owner of the Dallas company. “You think people don’t read [e-mails], but they do. They want to be educated, and they want things that make sense and are affordable. If it makes sense, they’ll buy it.” Harris, who also makes color cosmetics, hair and body care products, sells to Nordstrom as well as her own two stores in Dallas and Houston and Web site. Most of her skin treatment products retail for $38 or under. FRESH APPOINTMENT: Fresh has named Lucia Perdomo-Ruehleman as its vice president of global marketing, effective November 3. In her new position, Perdomo-Ruehleman will be in charge of heading up the company’s marketing, public relations, education and Web departments. Reporting directly to Fresh’s chief executive officer, Jean-Marc Plisson, Perdomo-Ruehleman will have a U.S. and international marketing responsibility to develop programs for Fresh’s global strategy, in addition to working closely with Fresh co-founders Lev Glazman and Alina Roytberg to develop and reinforce the brand’s vision. Prior to joining Fresh, Perdomo-Ruehleman was the vice president of global marketing at Jo Malone.
BODY SHOP NAMES NEW PRESIDENT: Retail executive Phil Kowalczyk, most recently of the J. Jill Group Inc. brand, has been named president of The Body Shop for the U.S., Canada and Mexico overseeing 461 The Body Shop boutiques as well as its online business. Kowalczyk will report to The Body Shop International chief executive officer Sophie Gasperment, who is based in London. Outgoing president Peter Ridler, who has held executive roles for both the U.K. and Ireland and most recently the Americas, is returning to the U.K. to become Managing Director for Accessorize Worldwide.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty