WILD AID FRAUD?: A lawsuit filed by 220 Laboratories claiming hair care line David Babaii for WildAid, marketed by Kate Hudson and hairstylist David Babaii, was invented by the Riverside, Calif.-based cosmetics manufacturer will be heard in the Superior Court of California. A U.S. District Court this week rebuffed an effort by the defendants to make the case federal under copyright law. The case, which accuses Babaii, Hudson and current David Babaii for WildAid manufacturer Universal Packaging Systems of fraud, misappropriation of trade secrets and breach of contract, centers upon a plan that 220 Laboratories alleges it drew up for the Babaii products to contain volcanic ash from the Vanuatu Islands. The Superior Court is not likely to take action on the case until January or later, according to 220 Laboratories attorney William E. Crockett, who added that the company is also considering pursuing an injunction to stop David Babaii for WildAid sales while the legal matter remains unresolved. David Babaii for WildAid products are available at Target, CVS and Duane Reade. Sales have been estimated to reach $20 million this year and $60 million by the end of 2009.

TWEEZE NO MORE: Anastasia Beverly Hills, the salon and product line focusing on eyebrow shaping, has won a multimillion-dollar trade secret judgment against Japanese company LuyVie Inc., which was found to be using patented techniques and branding by Anastasia Soare, owner of the Anastasia Beverly Hills, for the specific purpose of opening an Anastasia Beverly Hills salon in Japan. Apparently, employees of LuyVie Inc. were trained in Los Angeles by Soare and had signed a confidentiality agreement. The judgment was ordered by the U.S. District Court, Central District of California.

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