Beauty Snippets: Wild Aid Fraud… Fergie for MAC in London…

A lawsuit over a hair care line marketed by Kate Hudson and hairstylist David Babaii will be heard in the Superior Court of California.

WILD AID FRAUD?: A lawsuit filed by 220 Laboratories claiming hair care line David Babaii for WildAid, marketed by Kate Hudson and hairstylist David Babaii, was invented by the Riverside, Calif.-based cosmetics manufacturer will be heard in the Superior Court of California. A U.S. District Court this week rebuffed an effort by the defendants to make the case federal under copyright law. The case, which accuses Babaii, Hudson and current David Babaii for WildAid manufacturer Universal Packaging Systems of fraud, misappropriation of trade secrets and breach of contract, centers upon a plan that 220 Laboratories alleges it drew up for the Babaii products to contain volcanic ash from the Vanuatu Islands. The Superior Court is not likely to take action on the case until January or later, according to 220 Laboratories attorney William E. Crockett, who added that the company is also considering pursuing an injunction to stop David Babaii for WildAid sales while the legal matter remains unresolved. David Babaii for WildAid products are available at Target, CVS and Duane Reade. Sales have been estimated to reach $20 million this year and $60 million by the end of 2009.

This story first appeared in the December 12, 2008 issue of WWD.  Subscribe Today.

TWEEZE NO MORE: Anastasia Beverly Hills, the salon and product line focusing on eyebrow shaping, has won a multimillion-dollar trade secret judgment against Japanese company LuyVie Inc., which was found to be using patented techniques and branding by Anastasia Soare, owner of the Anastasia Beverly Hills, for the specific purpose of opening an Anastasia Beverly Hills salon in Japan. Apparently, employees of LuyVie Inc. were trained in Los Angeles by Soare and had signed a confidentiality agreement. The judgment was ordered by the U.S. District Court, Central District of California.

SALON STYLE: The Stowe Mountain Lodge of Vermont is opening a new salon and spa to be operated by Boston-based hairdresser Mario Russo. The salon will offer hair, nail and makeup services with bridal specialists on site. Russo’s range of bath, body and hair care products will be provided in each room for hotel guests and is available for purchase in the salon. Russo has been keeping busy. On Wednesday night, his Boston salon located at luxury retailer Louis Boston styled about 30 models for the fashion show presented at the Institute of Contemporary Art 360 Night and Day annual fund-raiser.

ROYAL VISIT: London’s Selfridges department store’s beauty department was a smidge more glamorous than usual Thursday, when Stacy Ferguson, aka Fergie, made a personal appearance at the MAC Cosmetics counter. “She’s ‘the Dutchess,’ but not the Duchess of York,” quipped John Demsey, group president of the Estée Lauder Cos. and chairman of the MAC AIDS Fund, referring to Ferguson’s album, dubbed “The Dutchess.” “She’s here to talk about Viva Glam as she’s our current spokeswoman.” Earlier that day, Ferguson presented $449,000 at current exchange, to U.K. initiatives meant to help stymie the stigma associated with HIV and AIDS on behalf of the MAC AIDS Fund, which raises money to support people affected by the disease. In total, the fund has raised over $130 million through the sale of Viva Glam lipstick and lipglass. “In this position you have to be a person who’s not afraid to speak your mind,” Ferguson said of her role as spokeswoman. “And I definitely fit that bill.” While the MAC counter was heaving Thursday thanks to Ferguson’s visit, even on regular shopping days it’s not unusual for the space to be thronged with a mélange of hipsters, yummy mummies and fashionistas. “This is MAC’s number-one counter in the world,” said Demsey.

ISSE READIES FOR SHOW: As the West Coast’s largest beauty event, the International Salon & Spa Expo (ISSE) will take place Jan. 31 to Feb. 2 in Long Beach, Calif. The event expects to host more than 400 exhibitors and will once again showcase the International Fashion Theater, Latino Fashion Theater, Technical Theater, Hands-On Education and other complimentary education classes covering everything from hair, nails and skin to business practices. Planned presentations will feature industry experts such as Kim Vo, Orlando Pita and the Rusk Artistic Team. New for 2009 will be Massage Wellness & Education which will offer continuing education credits for licensed massage therapists.

BIG SHU TO FILL: Shu Uemura Art of Hair has unveiled its Muroto Volume collection — a shampoo, conditioner and amplifying treatment designed add volume to fine hair. Muroto, which is formulated with Depsea water with magnesium to tone and amplify hair, is the first new hair care collection from the brand since its launch last year. The brand, which is currently sold in about 330 salons, is looking to ramp up its hair care profile since executives believe results are best achieved when items are used as a collection. Art of Hair initially launched as a hair care and styling range but its positioning was more styling focused. Beginning in 2009, new salon doors will be required to buy-in the brand as a collection. Existing salons carrying only Shu styling items will be targeted to carry hair care as well. Muroto Volume Amplifying Shampoo will sell for $40; the conditioner for $50, and the treatment for $60.

THE BORBA DEPARTMENT: Borba launched in Saks Fifth Avenue’s New York flagship this month with a fifth-floor display containing the skin care brand’s complete range of around 40 items and a refrigeration component. Borba’s “focus on combining both ingestible nutraceuticals and effective cosmeceuticals is on target with the current trend of the beauty world, and Saks Fifth Avenue is extremely pleased to offer this line,” said Wendy Gottfried, Saks’ vice president, divisional merchandise manager of intimates, cosmetic accessories and fragrances, in a statement. “Strategically placing Borba on our contemporary floor in the New York flagship store is a way for our younger customer to experience this cutting-edge development at Saks Fifth Avenue.” Borba founder Scott-Vincent Borba estimated that the brand would generate several-hundred-thousand dollars in first-year revenues at Saks. Borba, which is based in Woodland Hills, Calif., is sold in about 150 U.S. doors, while its Skin Balance Waters, distributed by Anheuser-Busch Cos. Inc. are in more than 500. The company is owned by Borba, Liberty Media Corp., Internet entrepreneur Brad Greenspan and Borba chief operating officer Greg Sinderbrand.