TOO MOVE: Color cosmetics brand Too Faced has named Lynda Berkowitz as president of the firm, which was founded 10 years ago by Jerrod Blandino and Jeremy Johnson. In her new role, Berkowitz will oversee what the company calls “accelerated strategic planning” meant to grow the firm. Berkowitz, a 15-year veteran of the cosmetics industry, was most recently at Perricone MD Cosmeceuticals and, prior to that, worked at Bobbi Brown Cosmetics and Riviera Concepts.

BEAUTY 90210:
The Montage Beverly Hills, the ritzy city’s newest luxury hotel, has opened with a namesake 20,000-square-foot, two-story spa and a 1,800-square-foot Kim Vo salon. Designed by the HKS Hill Glazier Studio, the 17-room spa is heavily influenced by Spanish Revival and Moorish architecture. At its center is a coed relaxation area with a mineral pool enveloped by colorful tile mosaics. While the spa is owned and operated by the hotel, the 11-station Kim Vo salon is a joint venture between color specialist Vo and the Montage. Vo, who moved his outpost from the Sonya Dakar Skin Clinic to the Montage, believes that the Montage salon will rival his Las Vegas location at the MGM Mirage in terms of performance. Color services start at $200 and cuts start at $150.

DOUBLE DUTY: Kérastase Paris is launching Double Force Controle Ultime, a hair spray that is formulated to provide firm hold and UV protection, Double Force looks to complement the original Double Force hair spray, which is formulated to provide a working, flexible hold. Ultime contains ceramide, which the company said has cementlike properties that strengthen weakened hair fibers and seal the cuticle. The water-free formula also allows for faster drying time and control against humidity. Ultime, which sells for $36, is sold at Kérastase salons nationwide.

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