NEUTROGENA’S NEW FACE: “Californication” actress Natascha McElhone has been tapped as Neutrogena’s brand ambassador for facial moisturizers and treatments. McElhone will be featured in a national TV and print campaign as the face of the new Neutrogena Ageless Essentials Continuous Hydration product line, which enters stores in February. She joins Diane Lane, Jennifer Garner, Vanessa Hudgens, Hayden Panettiere and Gabrielle Union, who also front the brand. McElhone stars in the Showtime comedy series “Californication” opposite actor David Duchovny.
RETAIL MOVES: At least two U.K. beauty retail executives are printing up new business cards. Gina Cowey has been named Liberty’s beauty buyer, while Catherine Miller was appointed divisional manager for Selfridges’ beauty hall in its Oxford Street flagship. Cowey, who took on her new role in January, replaces Angela Creasy as Liberty’s beauty buyer. Creasy, who left Liberty, spearheaded the specialty store’s beauty buying for 12 years. Cowey, formerly beauty apothecary buyer at Harrods, will work with Liberty’s recently appointed buying director Edwin Burstell. Miller, previously men’s wear sales manager at Harvey Nichols, will work with Selfridges’ Oxford Street store director Maeve Wall and David Walker-Smith, Selfridges’ director of men’s wear and beauty. Miller took on the position earlier this month, replacing Deborah Roberts, who joined Groupe Clarins last year.
CASTING A RETAIL WEB: United Perfumes is widening its retail reach. The London-based distributor, which markets the Olivina bath-and-body brand and Apothia, the fragrance and home-scent line, as well as Cire Trudon candles, will add an e-tailing section to its Web site in March. For an additional fix, Apothia is currently rolling out eight hand-and-body washes, and Cire Trudon’s 12-unit candle line is getting six new scents, including Ernesto, which is meant to recall a hotel bar in Cuba with notes of rum, bergamot, patchouli, tobacco and leather. X MARKS THE SPOT: G-Spot Cosmetics, which set up shop on London’s Conduit Street in March, is hoping to find a niche in the makeup market. The brand’s lineup includes foundation, lipstick, lip gloss, eye shadow and blush presented in black packaging designed to appeal to men as well as women. Its 700-square-foot store is meant to have a similar cross-gender allure. Lip gloss sells for $12 and foundation costs $20. The store and web site generate monthly sales of around $35,000, sources said.
LAB RESULTS: M Lab, the prestige treatment line by Milbar Laboratories, is ratcheting up strong sales despite tough times, according to Truitt Bell, Milbar’s president and chief executive officer. He said the brand’s revenues from September through December 2008 grew 100 percent, and full-year sales increased by 38 percent. Its Anti-Aging Treatment Cream is a Top 10 skin-care item among the 30,000 sold in Harrods. Bell attributed gains to promotions, where one gift-with-purchase event at Harrods helped the brand triple its customer base there in four weeks. An acne treatment is planned for February, and skin brightening products and tinted moisturizes are slated for fall.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews