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COLOR ME HAPPY: Sharon Dorram, colorist to socialites, celebrities and just about every gorgeous blonde in Manhattan, is branching out. On Wednesday, Dorram, along with her team of assistants and five stylists, will occupy the space that formerly served as the John Frieda salon, at 30 East 76th Street. The salon, which has remained vacant for the past two years since Frieda found bigger digs at 797 Madison (between 67th and 68th Streets), will also bear the John Frieda moniker.

This story first appeared in the June 7, 2002 issue of WWD.  Subscribe Today.

Dorram, currently head colorist at the larger John Frieda salon, has worked out a deal with the mass consumer products king that keeps her away from the fiscal responsibilities of owning a business — like paying rent — but in the heat of the glamour. Dorram’s parade of followers command an astounding six chairs.

“This is John’s space, and it is his salon; it’s just showcasing me. I do not have a financial stake, but I give my blood, sweat and tears to it,” Dorram said of the new salon. Dorram wouldn’t name which stylists the salon will feature “since they’re still working at their current jobs.”

For those who recall the 76th Street salon’s cramped quarters, never fear. “We have knocked down every single wall, and now it’s all windows and all light,” said a salon rep. Frosted glass doors, dark wood floors, cherry-wood cabinets and floating stations “give the feeling of being in someone’s uptown apartment,” the rep continued. Dorram said the new space will serve as “an exclusive environment rather than a big factory. It is small and intimate.”

Dorram got her start 17 years ago with colleague and colorist Louis Licari at the Manhattan salon La Coupe. She then went on to work with John Sahag, Frederic Fekkai, Oribe and Peter Coppola before landing at John Frieda 4 1/2 years ago.

Prices with Dorram will remain the same at the new salon, ranging between $200 to $400 for highlights and starting at $175 for a single process treatment. Cuts at the salon will begin at $175.

CURLS, CURLS, CURLS: For some, straight hair just won’t do. These customers can look to Gooey Goo, a sculpting wax designed especially for curls from the five-item Curl Friends line, founded and designed by Antonio Soddu, a co-founder of Bumble and bumble and currently director of hair design for several Hollywood films and Off-Broadway plays. Gooey Goo will retail for $14 and be available starting late August in select salons in New York, Los Angeles and South Florida, as well as through curlfriends.com and sephora.com.

STAGE LEFT: Nioxin, maker of hair care products for fine and thinning hair, is launching a week-long educational event in the form of a four act play to feature Bionutrient formulations, a complete system of hair care products designed specifically for fine or thin-looking hair. Titled “Purely Nioxin,” the play, written by Nioxin founder and chief executive officer Eva Graham, will be held at the Westin Peachtree Plaza Hotel in Atlanta, Ga. It begins June 8. The play will be based on what women experience once they use the all-natural, fine- and thinning-hair treatments. Nioxin is sold in fine salons and spas nationwide.

NO, NO, L’OREAl: Pouring cold water on recent acquisition talk, Rolf Kunisch, chief executive officer of Beiersdorf, made it abundantly clear at the company’s annual shareholders’ meeting Tuesday in Hamburg, Germany, that Beiersdorf’s management is not in favor of a company takeover by a global competitor such as L’Oreal. He noted that Beiersdorf’s main brands grew their sales by 15 percent in 2001, Nivea by 17 percent. “That’s more than all our competitors could accomplish last year.”

SIGNED: Wella AG has confirmed that it intends to acquire a majority stake in Tony & Tina, as reported on page 1, May 31.”