BACKSTAGE BEAUTY: Keeping this year’s CFDA presenters looking as good as couture is better left to the pros. That’s why makeup artists from Guerlain and hairstylists from Vidal Sassoon will be on hand to touch up makeup and hairstyles at the annual fashion awards show, to be held June 3 at the New York Public Library. This year’s list of nominees include Marc Jacobs, Ralph Lauren, Narciso Rodriguez, Tom Ford, Karl Lagerfeld, Grace Coddington, C.Z. Guest and Cathy Horyn.
This story first appeared in the May 31, 2002 issue of WWD. Subscribe Today.
BRECK TV: The Himmel Group, owners of the marketing rights to the Breck hair care brand, is launching a $7 million TV ad campaign in August to reintroduce consumers to Breck. Two 30-second versions will air, each featuring better-than-average, girl-next-door types lathering their hair, and ending with the tag line “Breck is Back!” While the spots aren’t slated for prime time, Jeffrey Himmel, chief executive of the Himmel Group, assures that targeted consumers will experience the ads at least five times per month. “Frequency is the Holy Grail of our business,” Himmel said of his choice to air spots in less trafficked air time.
WHO’S YOUR DADDY?: In recognition of Father’s Day — and the all-important male customer — Bumble and bumble is launching a Father’s Day campaign, to be marketed and featured at the company’s 146 East 56th Street store beginning June 3. Dubbed “Who’s your daddy?” Bumble is promoting its products for every kind of father, figuratively speaking. For the Sugar Daddy, for example, Bumble and bumble is recommending Does-It-All styling spray ($18). For the Father of the Bride, there’s Grooming Creme ($19), and for the Big Daddy, there’s Sumowax ($18).
SHAVE EXTENSION: The Art of Shaving, maker of the men’s line of shaving products and accessories of the same name, has branched into skin and hair care. The company launched a six-stockkeeping-unit skin care collection that features two facial washes ($22 each), a moisturizer ($35), lip balm ($12), eye gel ($28), and an aftershave mask earlier this month. The mask, which is based on a popular Art of Shaving in-house barber spa treatment, consists of five single-use bottles and is priced at $65. The hair care line is comprised of a shampoo, a conditioner and a hair gel ($18 each). Both assortments are expected to reach as many as 300 specialty store doors by year-end.
STRAIGHT AWAY: Salons in South Florida, such as Peter Coppola in Boca Raton and Francie’s in South Beach, are now teaching their staff the art of thermal reconditioning, the hair straightening technique that’s currently sweeping Manhattan salons. Vincent J, a self-proclaimed pioneer of the Yuko Yamashita process of thermal reconditioning in South Florida, is opening a self-named salon in Ft. Lauderdale on June 4, to help meet demand for the treatment. “I have clients that fly down from New York to see me,” said J.
Rocky Lyons, founder and owner of South Miami’s 19-year-old Lyons Salon and Spa, and a trained thermal reconditioning stylist, added that the $500 four- to six-hour service is not for everyone, but that business is picking up in the Sunshine State since the treatment’s long-lasting straightening effects stands up to even the highest humidity.
CLEAN MOVIE: Miramax Films and Caswell-Massey have partnered on a promotion that ties together the film company’s latest movie, “The Importance of Being Earnest” and Caswell-Massey’s English Lavender bath products. Consumers in 14 markets where Caswell-Massey stores exist will receive a 15 percent discount off their Caswell-Massey purchases with a “The Importance of Being Earnest” ticket stub through June 15, 2002. The effort is to offer customers the opportunity to “experience a stroll through the fragrant gardens of 1890s’ England at our stores, just as in the film,” said Anne Robinson, chief executive of Caswell-Massey.