Hairstylist John Nollet partnered with Louis Vuitton for his hair tour.

ROOM SERVICE: What does a $1,400 haircut look like? A handful of Chicago women will find out when they participate in Hair Room Service, a weeklong event featuring private appointments with French hairstylist John Nollet, who teamed up with Louis Vuitton, Park Hyatt hotels and Shu Uemura hair products for a world tour promotion. Nollet, who has styled the likes of Juliette Binoche, Elizabeth Hurley and Marion Cotillard, spends two to three hours on each appointment at a portable salon he created at the Chicago Park Hyatt.

This story first appeared in the July 24, 2009 issue of WWD.  Subscribe Today.

PHARMACA CEO: Mark Panzer has been named chief executive officer of Boulder, Colo.-based Pharmaca Integrative Pharmacy Inc. Panzer was appointed president of Pharmaca earlier this year and was previously its chief operating officer. Barry Perzow, co-founder of Pharmaca and its most recent ceo, is becoming executive chairman of the board. “As we grow our business and build our pharmacy base, I could not have hoped for a more experienced and capable executive to ensure our success,” he said of Panzer. Panzer joined Pharmaca after serving as the chief marketing officer and senior vice president at Rite Aid Corp. Pharmaca operates 23 pharmacies in Colorado, California, New Mexico, Oregon and Washington.

EVANGELISTA EXITS SPA CHAKRA: Earlier this month, hair stylist David Evangelista took his name off the salon at Spa Chakra to pursue an outpost on his own. It seems Spa Chakra and Evangelista had differences on how to run a business. “They look at things differently. They are a big company and that’s not my style. I want things more personal.…I want an intimate space that shows my personality,” said Evangelista, adding the split was amicable. “It’s all good.”

ON THE ROAD: Miami-based celeb stylist Oribe is taking his talents on the road, recently visiting Argyle Salon & Spa in Los Angeles, LuxeLab in Santa Monica, Calif., and Michael & Michael salon in Chicago yesterday. Oribe was on hand to meet and greet Windy City women, demonstrate his craft and promote his new line of products, Oribe Hair Care.

TOP BLOGS: According to a new report from research firm Konector on the top-50 beauty blogs, Temptalia, NaturallyCurly.com and Basenotes are the top three beauty blogs garnering more than 500,000 viewers a month. Kingsley Maunder, a director at Konector, explained the leading blogs typically focus on a “very particular topic or target market” to generate a “large, regular following that spend a significant amount of time on the site.” The report found that two of the fastest-growing beauty blogs are Pursebuzz.com and xSparkage, which utilize YouTube to communicate about beauty. The report measured how many people visit each blog, how often they visit and how active they are on the blog to rank beauty blogs.

LATINA BEAUTY: A recent study by Spanish-language media company Univision on Latina consumers show they often use beauty products more frequently than their non-Latina peers, and they value brand names and celebrity endorsements. “Latinas overall place an inordinate amount of importance on beauty,” said Graciela Eleta, senior vice president of brand solutions at Univision. She explained the study found that Latinas are 1.3 times more likely than non-Latinas to use hair care products at home, and 10 times more likely to say a celebrity endorsement is important for brand. In addition, Eleta pointed out the study revealed that demos and samples are crucial to woo Latina consumers, and Latinas are more willing than non-Latinas to spend on their product of choice regardless of price.