ADDING TO THE COLLECTION: Southern California-based specialty beauty retailer Beauty Collection officially opened its third location on Santa Monica Boulevard in West Hollywood this month. The top two categories at the 3,000-square-foot store figure to be hair care and skin care, which have reigned supreme at Beauty Collection’s locations in Calabasas and Malibu. Moroccanoil and Natura Bissé are the top brands in those respective categories at Beauty Collection. Other categories found at the store are men’s, bath and body care, hair tools, fragrance and makeup. Recent and upcoming Beauty Collection brand launches include Oscar Blandi, Decleor Paris, Blow, Liquid Keratin, Brazilian Blowout, Clarisonic, BareEase & Cream and Kate Somerville, which will be carried at the Calabasas and Malibu stores. Beauty Collection chief executive officer Shawn Tavakoli said he expects to grow Beauty Collection’s store base to four within the next year or so, with another location in the Los Angeles region.

SUKI GETS A FACE: Natural makeup brand Suki has tapped model and environmental activist Kate Dillon as the new face of the brand. Suki Kramer, founder, formulator and president of Suki, said Dillon will appear in all Suki literature and campaigns, also making in-store appearances as the face of the brand.

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