AND THE WINNER IS…: All for Eve, a nascent beauty brand founded to raise funds for research into gynecological cancers, was the big winner at the CEW (U.K.) 2010 Beauty Awards held Monday. The brand, which was launched last year by George Hammer to raise money for The Eve Appeal, took awards in the best new brand (mass), best new bath-and-body product (mass), best new makeup product (mass) and best new hand-and-nail care product (mass or prestige) categories. Other strong performers included Liz Earle Naturally Active Skincare, which took three prizes, and St. Tropez, which took two. Winning products won Lalique crystal trophies following the event. Award-winning and finalist products are featured and many of them are sold in a designated area of the Web site. Harrods will run a promotion featuring the winners starting April 25, and the U.K. department store will host a “Beauty Oscar Day” on May 7. Meanwhile, QVC will run a show featuring winning and finalist products that are sold via the television shopping channel on April 26. NEW FACE: Maybelline New York has named Brazilian model Lisalla Montenegro, 21, as the newest face to represent its beauty brand. Montenegro joins Christy Turlington, Julia Stegner, Erin Wasson, Kemp Muhl and Emily DiDonato. Montenegro, born and raised in Goiás, Brazil, started modeling as a young girl and since has walked the runways for designers including Michael Kors, Tracy Reese and Vena Cava. “Lisalla exudes a natural, fresh, yet slightly feline beauty,” said Cyril Chapuy, global brand president of Maybelline New York. Montenegro will make her debut for Maybelline New York in June. URBAN ARRIVAL: Courtney Baber, former general manager of the Limited Brands Inc.-owned C.O. Bigelow and vice president of merchandising and divisional merchandise manager for Sephora’s color business, has been named head of business development at Urban Decay Cosmetics LLC. In her new role, Baber said she is working to build Urban Decay’s international presence, focusing first on Europe, followed by China and then the Middle East. “There is such a cult following for the brand. As it becomes more of a well-known brand globally, I think that all those cult, aspirational customers are going to pull in others with them,” said Baber. Already, Urban Decay is rolling out updated brand installations in select Debenhams locations in the U.K. and also is developing an expanded installation for the Sephora on the Champs-Elysées. In addition to Baber’s efforts to grow Urban Decay worldwide, she said she is tasked with analyzing and helping improve the brand’s business across all categories and its merchandising. Private equity firm Castanea Partners acquired Newport Beach, Calif.-based Urban Decay last year. ARBONNE APPOINTMENT: Adriana Pozzani Lynch has joined direct-sales company Arbonne International LLC as senior vice president and chief marketing officer. Prior to Arbonne, Lynch founded the consultancy Pozzani & Associates and held management positions at Walt Disney Co., Pillsbury International and Procter & Gamble Co. MAKEUP WIZARD OF OZ: Illamasqua plans to shake up the makeup scene Down Under. The London-based color cosmetics brand will bow in Australia through Myer doors starting in June. The makeup line, which launched first in London’s Selfridges department store in November 2008, is based on the idea of using makeup to express one’s alter ego. MOTHER KNOWS BEST: Rebecca Taylor has some advice for moms: Relax — when you can, that is. The designer and mother of three has partnered with natural skin care firm Jurlique in a limited edition skin care set of her must-have products. “I have three small children and run a business, therefore I don’t have much time for facials these days,” mused Taylor. “The Intense Recovery Mask is quick and easy to use. Apply for 10 minutes and instantly feel 10 years younger. I love the Rose Hand Cream and carry it with me in my bag. It has a wonderful subtle scent and deeply moisturizes and restores smoothness, leaving hands super soft.” The gift set will retail for $59 and will be available at select Jurlique locations and the Rebecca Taylor boutique in New York, as well as both companies’ Web sites starting May 3. ORIFLAME NUMBERS: Swedish direct beauty seller Oriflame reported its first-quarter net profits rose 53.7 percent to 37.2 million euros, or $51.5 million at average exchange, versus the same prior-year period. The figure excludes restructuring costs and reflects foreign exchange gains. In the three months ended March 31, the company’s sales increased 6 percent to 361.9 million euros, or $501.4 million. In local currency terms, revenues were up 4 percent. “The first half of 2010 will be challenging with tough comparables,” stated Oriflame chief executive officer Magnus Brännström. “However, we are comfortable with our outlook for 2010 of around 10 percent sales growth with an operating margin above 12 percent at current exchange rates.” HENKEL VIEW: Henkel AG & Co. said it made progress last year despite the global economic condition, has experienced a “good start” to 2010 and is on track with strategic goals for 2012 — an upbeat message that was delivered Monday at the annual meeting of the German maker of cosmetics and toiletries, laundry and home care and adhesives. Kasper Rorsted, chairman of Henkel’s management board, said during the meeting, “We intend to gain market shares in all three of our business sectors, while also increasing by more than 10 percent both adjusted operating profit and adjusted earnings per preferred share.” Henkel’s brands include Dial, Fa, Purex and Loctite. Plans for fiscal 2010 include “expanding Henkel’s business in growth regions, strengthening its top brands and deepening its customer relationships,” Rorsted said. More details are to be released along with the Düsseldorf-based company’s first-quarter report on May 5. SPOT LIGHT: Those over the age of 30 usually want their skin to look younger, but that usually doesn’t include the teenage trials of blemishes and irritation. Austrian spa maven Susanne Kaufmann has introduced two new treatment products that take on troubled skin, at the request of aestheticians from her spa in the luxurious Hotel Post in Bezau, Austria. Active Agent Concentrate-Clarifying comes in an apothecary-style dropper bottle (30 ml. for 67 euros, or $89.66 at current exchange). Face Gel-Clarifying is packaged in a 50-ml. jar and is priced at 47 euros, or $62.90. Like the rest of Kaufmann’s line, the new items employ herbs from her home region in Austria’s Bregenz Forest and are free of preservatives. They are available at Kaufmann’s spas in Bezau and Berlin, and online. SCENT STRIP: High-concept scratch and sniff is the key to the latest edition of quarterly Berlin-based arts magazine mono.kultur. The publication uses rub-released olfactory illustrations to flesh out its interview with scent designer Sissel Tolaas. Tolaas, who has worked with Cartier, Comme des Garçons, MoMA and more, tends toward the provocative rather than pleasant. Previous projects have invoked sweat and fear. She also has partnered with Nick Knight’s SHOWstudio to create a scent based on violence. Mono.kultur magazine is available at a variety of bookstores, concept stores and museum shops including Colette in Paris, Serpentine Gallery in London and City Lights in San Francisco.

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