BARNEYS BROWS: After 10 years as Garren’s brow Guru, Robert Sweet William Halke has joined Barneys New York as its official brow go-to guy. Halke can be found on the specialty store’s lower level at the Brow Studio at Barneys. He will be available for his trademark tweeze-only service Wednesday through Saturday, beginning this week, from 10 a.m. to 6:30 p.m. “Wax is for cars not for people,” Halke said of waxing for the face. Fees run about $55 for a 15-minute sitting. Halke was one of a handful of brow specialists in the early-Nineties who saw the importance eyebrows have in “sculpting” the face, long before it became a mainstream beauty treatment.

WELLA’S U.S. LAUNCH: After being carried in Europe for nearly 30 years, salon hair care marketer Wella has brought its extensive System Professional collection to the U.S. The line, which includes problem-specific hair care items and styling aids, ranges in price from $9 for the Color Saver Emulsion to $38 for the Power Mask. The U.S. salon version features “upgraded formulas and a more aesthetically appealing packaging design,” according to Bill Decker, senior vice president of marketing and business development for Wella Corp. Industry sources said the line could bring in up to $20 million in first-year sales.

MALLY RALLY: Mally Beauty is off to a strong start. The line of cosmetics inspired by makeup artist tricks — and created by celebrity makeup artist Mally Roncal along with beauty industry veteran Don Pettit — sold out in 45 minutes of its one-hour QVC debut March 5. More than 19,615 units were ordered. “We are thrilled with the response, but certainly not surprised,” stated Allen Burke, QVC’s director of beauty merchandising. During the presentation Roncal demonstrated makeup tips and tricks of the trade to QVC viewers.

SHISEIDO SUMMER: Shiseido created its first summer makeup collection, inspired by Tom Pecheux’s vision of the “deep tones of shimmering sand and ocean water.” Pecheux is color creator for Shiseido’s the Makeup brand. The limited-edition summer collection, which will launch in May, features four products: Multi-Shade Enhancer, a five-shade, pressed face powder compact; Silky Eye Shadow Quad, which features gold, bronze and brown tones, and two shades of lip gloss. The collection is priced between $20 for the lip glosses and $32 for the Multi-Shade Enhancer.

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