Snippets: Barney’s Brows … Wella’s U.S. Launch … Mally Rally …

<STRONG>BARNEYS BROWS</STRONG>: After 10 years as Garren’s brow Guru, Robert Sweet William Halke has joined Barneys New York as its official brow go-to guy. Halke can be found on the specialty store’s lower level at the Brow Studio at...

BARNEYS BROWS: After 10 years as Garren’s brow Guru, Robert Sweet William Halke has joined Barneys New York as its official brow go-to guy. Halke can be found on the specialty store’s lower level at the Brow Studio at Barneys. He will be available for his trademark tweeze-only service Wednesday through Saturday, beginning this week, from 10 a.m. to 6:30 p.m. “Wax is for cars not for people,” Halke said of waxing for the face. Fees run about $55 for a 15-minute sitting. Halke was one of a handful of brow specialists in the early-Nineties who saw the importance eyebrows have in “sculpting” the face, long before it became a mainstream beauty treatment.

WELLA’S U.S. LAUNCH: After being carried in Europe for nearly 30 years, salon hair care marketer Wella has brought its extensive System Professional collection to the U.S. The line, which includes problem-specific hair care items and styling aids, ranges in price from $9 for the Color Saver Emulsion to $38 for the Power Mask. The U.S. salon version features “upgraded formulas and a more aesthetically appealing packaging design,” according to Bill Decker, senior vice president of marketing and business development for Wella Corp. Industry sources said the line could bring in up to $20 million in first-year sales.

MALLY RALLY: Mally Beauty is off to a strong start. The line of cosmetics inspired by makeup artist tricks — and created by celebrity makeup artist Mally Roncal along with beauty industry veteran Don Pettit — sold out in 45 minutes of its one-hour QVC debut March 5. More than 19,615 units were ordered. “We are thrilled with the response, but certainly not surprised,” stated Allen Burke, QVC’s director of beauty merchandising. During the presentation Roncal demonstrated makeup tips and tricks of the trade to QVC viewers.

SHISEIDO SUMMER: Shiseido created its first summer makeup collection, inspired by Tom Pecheux’s vision of the “deep tones of shimmering sand and ocean water.” Pecheux is color creator for Shiseido’s the Makeup brand. The limited-edition summer collection, which will launch in May, features four products: Multi-Shade Enhancer, a five-shade, pressed face powder compact; Silky Eye Shadow Quad, which features gold, bronze and brown tones, and two shades of lip gloss. The collection is priced between $20 for the lip glosses and $32 for the Multi-Shade Enhancer.

This story first appeared in the March 18, 2005 issue of WWD.  Subscribe Today.

SAVING FACE: Mary Kay aims to help women reverse the signs of aging — wrinkles and other imperfections — with the introduction of the TimeWise Microdermabrasion Set, a two-product system designed to remove dead skin cells and reveal smoother skin. The company is touting clinical results that show women who used TimeWise three times during a one week period reported a 73 percent reduction in the appearance of fine lines. The system includes Refine, a mixture of exfoliating crystals commonly used by dermatologists, and Replenish, a tea-infused formula designed to smooth skin after exfoliation. The products, which launched this week, sell for $30 and $25, respectively.

CARTIER MOVE: Gail Barnes has been promoted to national sales director of fragrance for Cartier North America. She will oversee the company’s sales division in her new post and report to Anthony Ledru, assistant vice president of accessories and fragrance for the Cartier and Montegrappa brands. Barnes joined Cartier in 1998 as regional director for the mid-Atlantic region and the Canadian market.

GIVING BACK: The Avon Foundation Breast Care Fund has allocated an $80,000 one-year grant to the American-Italian Cancer Foundation to foster awareness of the benefits of early detection. The grant marks the 10th year that the program has received funding from the beauty firm’s foundation, which is celebrating its 50th anniversary this year. The grant will support initiatives such as the Free Mobile Mammography Program at the American-Italian Cancer Foundation. The mobile van will make stops in neighborhoods across the New York City area to provide access to free mammograms and breast exams.

SUNDAYS RULE: Louis Licari will begin opening its doors every second Sunday of the month, beginning this Sunday. Salon hours are from 9:30 a.m. to 5:30 p.m. The move further affirms the salon trend of staying open the entire weekend to accommodate demanding customers.

SHINE ON: This month, mass hair care brand Schwarzkopf introduced a revamped version of its Citré Shine line, featuring new formulas and updated packaging. The new formulas include citrus extracts (a blend of key lime, grapefruit and mandarin orange), multivitamins (B5 and panthenol) and strengthening proteins (comprising hydrolyzed vegetable protein and silicone), which are said to strengthen, moisturize and nourish the hair. The line’s offerings include shampoos and conditioners for normal hair, dry and damaged hair and color or permed hair in addition to special treatments and styling products, such as Intensive Repair Deep Conditioner and Nourishing Milk Revitalizer. The line ranges from $3.79 for a shampoo to $5.99 for the Shine Miracle Polishing Serum. New tangerine-colored bottles replace old packages.