BUNCH OF FLOWERS: Fashion brand Chloé has added a floral-inspired scent collection to its lineup. Dubbed Eau de Fleurs, the line comprises three fragrances — Capucine, concocted by Givaudan’s Louise Turner; Lavande, blended by International Flavors & Fragrances’ Domitille Bertier, and Néroli, created by IFF’s Aliénor Massenet. “Present from the early days of the brand in both fashion and fragrances, flowers have left their mark at the very heart of Chloé,” said Caroline Javoy, vice president of international marketing at Chloé Fragrances, a division of Coty Inc. “With Eau de Fleurs, Chloé is expressed in its purest form — three chic soliflores continuing Chloé’s story of modern perfumery infused with vintage inspiration.” The 100-ml. eau de toilette sprays each retail at 75 pounds, or $117 at current exchange, in the U.K., where they bowed late January. The collection is hitting shelves in the U.S., additional European countries and Asia starting this month.

MOBILE BEAUTY: Beauty.com? There’s a new app for that. The e-commerce site, a division of Bellevue, Wash.-based Drugstore.com Inc., has teamed with Apple Inc. to create a Beauty.com iPhone application that allows users to search by category and product and see product reviews. The application was launched this week and was created in response to a 237 percent jump in mobile traffic to Drugstore.com and Beauty.com in January compared with the same period last year. The introduction of the iPhone app allows Beauty.com to more effectively serve the growing number of customers who shop on the go, a Beauty.com spokeswoman stated. A key feature of the application is called Your List, which is a section that compiles a list of products that have been purchased in the past that’s designed to ease the process of repeat purchasing.

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