CO BIGELOW REDUX: Courtney Baber, general manager for CO Bigelow, was let go from her post earlier in the month as part of the corporate-wide 10 percent employee reduction from the retailer’s parent, The Limited Brands. Baber had been charged with overseeing the expansion of CO Bigelow into 100 stores nationwide over the next several years, with 10 new units planned for this year. Bigelow remains at nine units, the same number it had last July, and expansion is being reassessed.
MARCH FLOWERS: DKNY Fragrances is feting the first day of spring by handing out pink roses and scented pieces from flower carts located outside Bloomingdale’s 59th Street flagship and Donna Karan’s boutique on 60th Street and Madison Avenue. The aim, executives said, is to make an emotional connection between consumers and the Estée Lauder Cos. Inc.-owned brand’s new Be Delicious Fresh Blossom fragrance, which has a pink hue and features heart notes of sheer muguet, rose and jasmine. “We are encouraging consumers to embrace the spring season with a sense of renewal and hope after such a long winter,” said Carol Russo, senior vice president and general manager of Aramis and Designer Fragrances for North America. “We just launched the fragrance in the beginning of March, and in three weeks we are overachieving plan with double-digit growth for the Be Delicious franchise.” While she wouldn’t comment on numbers, the new scent is seen adding to sales of the entire DKNY franchise on a global basis, which amounts to more than $250 million, according to industry sources.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)