Snippets: Convertible Hair … More Micro … Spring Fever …
CONVERTIBLE HAIR: Celebrity hairstylist Ken Paves — the man behind Jessica Simpson's enviable do's — has partnered with Chrysler Group, billed as "America's Convertible Company," to promote driving with the top down this...
CONVERTIBLE HAIR: Celebrity hairstylist Ken Paves — the man behind Jessica Simpson's enviable do's — has partnered with Chrysler Group, billed as "America's Convertible Company," to promote driving with the top down this season. Tooling around in a 2005 Chrysler Crossfire Roadster convertible, Paves will travel the talk show circuit to teach women how to create windblown-friendly hairstyles. As far as this Detroit native is concerned, the essential tool for these styles is Paves Professional Flawless Convertible-Proof Hairspray. Paves' hair care products are sold in Walgreens and Ulta stores. Paves kicked off the tour in Tampa, Fla., last week and plans to hit 10 markets by the end of June.
MORE MICRO: Revlon will throw its hat into the microdermabrasion ring, a category carved out by L'Oreal and Neutrogena, with a derm offering of its own called Revlon MoistureStay Microdermabrasion Kit. The kit, manufactured by Revlon licensee Helen of Troy, contains a cleansing cream, an exfoliation scrub, a moisturizer cream and a battery-powered palm-sized exfoliating applicator. Each product — along with a cotton headband to pull back long hair — is housed in a clear acrylic case. The kit will bow in the fourth quarter and sell for a suggested retail price of $29.99.
SPRING FEVER: Rite Aid will expand its private label specialty bath line in August with Pure Spring Green Apple, an eight-item collection that, for the first time, adds shampoo and conditioner to the Pure Spring assortment. The balance of the line includes Shimmering Body Wash, Skin Softening Peel-Off Mask for oily skin, Anti-Aging Body Lotion Formula, Whipped Body Butter, Restore Hand & Cuticle Cream and Alcohol-Free Body Mist. Since its inception four years ago, Pure Spring has grown to include more than 70 items in 10 scents — such as Honey and Pomegranate — and more than 25 bath and spa accessories.
CITRUS CLEAN: Noxzema wants to get the dirt out. Its latest product, Noxzema Continuous Clean Citrus Scrub, aims to do just that. An exfoliator fortified with vitamin C delivers tingles to the skin. Available in stores beginning in July, the scrub will retail for $3.99 per 5-oz. tube.PANTENE CURLS: Pantene is adding four new products to its Pantene Pro-V Hydrating Curls line just in time for fall's voluminous looks. Coming to drugstores in July are a Curls Defining Comb-In Treatment, Intensive Curl Hydrating Mask, Styling Milk and a Styling Serum. Items are priced between $3.99 and $5.99 and are formulated with an an amino Pro-V Complex.
NATURAL PREGNANCY: Natural products brand California Baby has introduced its first line of pregnancy products, Natural Pregnancy. The line, which features a Body Wash ($12.50) and Intensive Oil ($19.95), was formulated with the heightened senses of pregnant women in mind. In turn, each scent, from lemon to tangerine to peppermint, is meant to calm, refresh and soothe without bringing on bouts of nausea or other adverse reactions. California Baby founder and president Jessica Iclisoy, who has two children of her own, said, "Women have special skin care needs [when they're pregnant]." California Baby products are sold in the Whole Foods Market chain and specialty stores.
STATE OF BEAUTY: The June issue of Allure, which, like WWD, is a unit of Advance Publications Inc., features its first Allure State of Beauty Study, a compilation of beauty data on men and women, including spending habits, preferences and debunked myths. This is the first time the editorial and advertising sides of the magazine have come together to work on a study, according to publisher Nancy Berger.
ROCKER CHICKS RULE: In a duet with MTV's Video Music Awards, Revlon will introduce a color collection in August called Rocker Chic. The glitzy assortment takes its cues from rock and rap divas, and will coincide with the VMAs, scheduled to take place in Miami on Aug. 28. Rocker Chic includes a slew of limited-edition hues such as Super Lustrous Lipgloss in Gold Bling, Rocker Chic and Rock Royalty for $6.99 each; Illuminance Crème Shadow in Rocker Chic and Berry Glam for $6.50 each; Liquid Eyeliner in Gold Glitz, Bronze Glitz and Plum Glitz for $7.39 each; Lash Fantasy in Bronze Remix for $7.50, and $4.79 Nail Enamel in Gold Bling, Rocker Chic and Rock Royalty.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews