CONVERTIBLE HAIR: Celebrity hairstylist Ken Paves — the man behind Jessica Simpson’s enviable do’s — has partnered with Chrysler Group, billed as “America’s Convertible Company,” to promote driving with the top down this season. Tooling around in a 2005 Chrysler Crossfire Roadster convertible, Paves will travel the talk show circuit to teach women how to create windblown-friendly hairstyles. As far as this Detroit native is concerned, the essential tool for these styles is Paves Professional Flawless Convertible-Proof Hairspray. Paves’ hair care products are sold in Walgreens and Ulta stores. Paves kicked off the tour in Tampa, Fla., last week and plans to hit 10 markets by the end of June.
MORE MICRO: Revlon will throw its hat into the microdermabrasion ring, a category carved out by L’Oreal and Neutrogena, with a derm offering of its own called Revlon MoistureStay Microdermabrasion Kit. The kit, manufactured by Revlon licensee Helen of Troy, contains a cleansing cream, an exfoliation scrub, a moisturizer cream and a battery-powered palm-sized exfoliating applicator. Each product — along with a cotton headband to pull back long hair — is housed in a clear acrylic case. The kit will bow in the fourth quarter and sell for a suggested retail price of $29.99.
SPRING FEVER: Rite Aid will expand its private label specialty bath line in August with Pure Spring Green Apple, an eight-item collection that, for the first time, adds shampoo and conditioner to the Pure Spring assortment. The balance of the line includes Shimmering Body Wash, Skin Softening Peel-Off Mask for oily skin, Anti-Aging Body Lotion Formula, Whipped Body Butter, Restore Hand & Cuticle Cream and Alcohol-Free Body Mist. Since its inception four years ago, Pure Spring has grown to include more than 70 items in 10 scents — such as Honey and Pomegranate — and more than 25 bath and spa accessories.
CITRUS CLEAN: Noxzema wants to get the dirt out. Its latest product, Noxzema Continuous Clean Citrus Scrub, aims to do just that. An exfoliator fortified with vitamin C delivers tingles to the skin. Available in stores beginning in July, the scrub will retail for $3.99 per 5-oz. tube.
This story first appeared in the June 3, 2005 issue of WWD. Subscribe Today.
PANTENE CURLS: Pantene is adding four new products to its Pantene Pro-V Hydrating Curls line just in time for fall’s voluminous looks. Coming to drugstores in July are a Curls Defining Comb-In Treatment, Intensive Curl Hydrating Mask, Styling Milk and a Styling Serum. Items are priced between $3.99 and $5.99 and are formulated with an an amino Pro-V Complex.
NATURAL PREGNANCY: Natural products brand California Baby has introduced its first line of pregnancy products, Natural Pregnancy. The line, which features a Body Wash ($12.50) and Intensive Oil ($19.95), was formulated with the heightened senses of pregnant women in mind. In turn, each scent, from lemon to tangerine to peppermint, is meant to calm, refresh and soothe without bringing on bouts of nausea or other adverse reactions. California Baby founder and president Jessica Iclisoy, who has two children of her own, said, “Women have special skin care needs [when they’re pregnant].” California Baby products are sold in the Whole Foods Market chain and specialty stores.
STATE OF BEAUTY: The June issue of Allure, which, like WWD, is a unit of Advance Publications Inc., features its first Allure State of Beauty Study, a compilation of beauty data on men and women, including spending habits, preferences and debunked myths. This is the first time the editorial and advertising sides of the magazine have come together to work on a study, according to publisher Nancy Berger.
ROCKER CHICKS RULE: In a duet with MTV’s Video Music Awards, Revlon will introduce a color collection in August called Rocker Chic. The glitzy assortment takes its cues from rock and rap divas, and will coincide with the VMAs, scheduled to take place in Miami on Aug. 28. Rocker Chic includes a slew of limited-edition hues such as Super Lustrous Lipgloss in Gold Bling, Rocker Chic and Rock Royalty for $6.99 each; Illuminance Crème Shadow in Rocker Chic and Berry Glam for $6.50 each; Liquid Eyeliner in Gold Glitz, Bronze Glitz and Plum Glitz for $7.39 each; Lash Fantasy in Bronze Remix for $7.50, and $4.79 Nail Enamel in Gold Bling, Rocker Chic and Rock Royalty.