By  on December 7, 2007

COOLA AS A CUCUMBER: Not much can stop Hollywood based-Coola, a new player in the sun care market. The firm's Pasadena warehouse recently burned down — thought to be a result of the fires destroying much of the neighboring region — and that left Coola's husband-and-wife founders with a mountain of explaining to do to vendors. "We were basically getting product back from some vendors in order to fulfill orders to more high-priority vendors," said Christian Birchby, who along with his wife, Kristian, founded the line after both sets of parents were undergoing treatment for melanoma. The line includes a Face SPF 30, enhanced with organic cucumber extracts; Total Body SPF 30, made with organic plumeria extracts, and Sport SPF 45, with organic mango extracts. Unscented versions of each are also available. Products retail between $28 and $30. The one good thing about the fire? "It gave us the opportunity to replace all formulas with PABA-free ones," said Birchby.

PLUMP IT UP: Continuing his brand's mission to develop hair care solutions as if treating skin, Frédéric Fekkai is launching All Day Hair Plump within his existing Fekkai Advanced Hair Care range. The $95 daytime leave-in treatment is designed to be applied in the morning on damp hair to provide moisture throughout the day while "plumping up" hair cuticles to strengthen hair. Like several upscale skin cremes, Plump contains hyaluronate humectants for hydration, marine actin peptides to repair damaged hair, vegetable proteins to strengthen the hair and moringa seed and edelweiss extract for protection from pollution and UV rays. Plump will be sold in Neiman Marcus and Fekkai salons beginning in January.

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