COOLA AS A CUCUMBER: Not much can stop Hollywood based-Coola, a new player in the sun care market. The firm's Pasadena warehouse recently burned down — thought to be a result of the fires destroying much of the neighboring region — and that left Coola's husband-and-wife founders with a mountain of explaining to do to vendors. "We were basically getting product back from some vendors in order to fulfill orders to more high-priority vendors," said Christian Birchby, who along with his wife, Kristian, founded the line after both sets of parents were undergoing treatment for melanoma. The line includes a Face SPF 30, enhanced with organic cucumber extracts; Total Body SPF 30, made with organic plumeria extracts, and Sport SPF 45, with organic mango extracts. Unscented versions of each are also available. Products retail between $28 and $30. The one good thing about the fire? "It gave us the opportunity to replace all formulas with PABA-free ones," said Birchby.
PLUMP IT UP: Continuing his brand's mission to develop hair care solutions as if treating skin, Frédéric Fekkai is launching All Day Hair Plump within his existing Fekkai Advanced Hair Care range. The $95 daytime leave-in treatment is designed to be applied in the morning on damp hair to provide moisture throughout the day while "plumping up" hair cuticles to strengthen hair. Like several upscale skin cremes, Plump contains hyaluronate humectants for hydration, marine actin peptides to repair damaged hair, vegetable proteins to strengthen the hair and moringa seed and edelweiss extract for protection from pollution and UV rays. Plump will be sold in Neiman Marcus and Fekkai salons beginning in January.
WHITE JOINS MAYBELLINE: Maybelline New York has named model Jessica White as a new face for the brand. White is best known for her work in ad campaigns with Chloé and the Gap. In product news, Maybelline's Define-A-Lash Volume mascara and VolumeXLSeduction lip color enter stores in January.
ROYAL BEAUTY: Liz Earle and Kim Buckland, co-founders of Liz Earle Naturally Active Skincare, were awarded MBEs (an honor awarded for outstanding achievement, which stands for Member of the Order of the British Empire) in recognition of their services to the beauty industry. Earle, a writer and broadcaster on the beauty industry, and Buckland, a beauty marketer, launched the Liz Earle Naturally Active Skincare range in 1995, a botanical-based skin care brand that now boasts its own London-based store. The company employs more than 200 people.WIGGED OUT: Wigs are poised to overtake the hair extension craze, predicts Shevy Emanuel, founder and owner of Shevy Pro, the Brooklyn-based maker of premium wigs. Her wholesale and retail business has tripled in the past five years, she said, primarily because women and hairstylists are finding that hair extensions are unable to provide the quality wigs can. "The market is going away from extensions," she said, moving instead toward wigs such as hers, which use only Caucasian, unprocessed hair from Europe — mainly Russia — and are hand-sewn at a manufacturing facility in China. Most extensions, she said, use either synthetic hair or hair from Asia or India, which largely yields dark hair that then needs to be dyed. Her 4,000-square-foot salon, Shevy, on Coney Island Avenue in Brooklyn, currently stocks between 4,000 and 6,000 wigs, in an assortment of hair colors, textures and lengths. Her wigs, which sell between $2,000 and $4,500, are sold in 300 salons worldwide. Shevy Wigs generates about $1 million a year.
ZIRH EXPANSION: Men's skin care marketer Zirh Holdings LLC, which was purchased from Shiseido in August by a group of investors lead by the brand's former owner, Brian Robinson, is bolstering its marketing and distribution efforts. Zirh has signed a deal with Quadrant Cosmetics Corp. for distribution of the Zirh brand in Canada, an agreement that will take effect on Jan. 1. Additionally, Zirh has named Alyssa Truppelli to the post of Internet marketing director. Most recently, Truppelli was e-commerce manager at MAC Cosmetics. Zirh has also named Sindhya Valloppillil product development manager. Previously, Valloppillil has worked at Johnson & Johnson and Limited Brands in various divisions.
PACKING A PUNCH: In a move to demonstrate the reality of packaging waste, British design agency Pearlfisher unveiled an exhibition entitled "Destination Landfill" last week. A gallery space at the firm's London studio has been transformed into a waste pile littered with a mishmash of 386 products, some of which feature packaging designed by Pearlfisher. Nik Ramage, a mechanical sculptor, engineered three machines to haphazardly compress the "waste," which includes Jo Malone fragrances, Nude treatment products, cartons of fresh milk and chocolate bars. Jonathan Ford, Pearlfisher's creative partner, said the exhibit is meant to motivate clients and consumers to choose more ecologically sustainable packaging alternatives by simulating the life cycle of products. The exhibition, whichopened to the public Thursday, will run until Jan. 25.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty