DIESEL DETAILS: Diesel chief executive officer Renzo Rosso has high hopes for the fragrance he plans to launch in September with his fragrance licensee, French beauty giant L'Oréal. The long-term deal announced in January 2006 entails a launch budget of $56.5 million as well as market research interviews with more than 1,000 consumers in about half-a-dozen countries, including the U.S., Japan, France and Italy. Plus, Rosso had to overcome his lifetime dislike of perfume. "I hate perfume personally," Rosso said, while visiting Los Angeles on Wednesday to unveil a flagship on Melrose Place for his Italian denim and sportswear company. Rosso said he made an exception for the new fragrance, which will be available in men's and women's versions. While Diesel is hammering out details for U.S. promotions, Rosso said 70 percent of the marketing push in Europe will be on TV.
CASH INFUSION: Scott Barnes Beauty, the three-year-old cosmetics firm founded by the celebrity makeup artist of the same name, has closed a round of equity financing with Oryx Capital International Inc., an Illinois-based private equity firm. The beauty company noted in a statement that the undisclosed sum would be used for new product development, marketing and expansion of the brand's distribution network. "We are confident that Oryx will be a strong partner for Scott Barnes Cosmetics and will support the continued growth and success of the brand," Barnes said in the statement. Nicole Korczak, managing director of Oryx Capital, added in the statement, "We look forward to working with Scott and the rest of the Scott Barnes team to continue to launch new and innovative products and expand the company's distribution channels." The Scott Barnes brand is carried by Saks Fifth Avenue, Bloomingdale's, Holt Renfrew, Selfridges and QVC.
FEKKAI GROWS: Frédéric Fekkai has sealed the deal on two more locations. A Greenwich, Conn., spot is set to open in December. The 2,100-square-foot salon will offer the usual hair services as well as nail, waxing and makeup services. Fekkai is also entering Dallas in November with a 2,400-square-foot salon in Highland Park Village. It will offer the services the Greenwich location will offer, as well as valet parking.LIVE FROM N.Y.: Kelly Ripa and QVC are bringing Super Saturday, an annual fund-raising event for The Ovarian Cancer Research Fund, from the Hamptons to the airwaves. Ripa has cohosted Super Saturday for three years. The annual fund-raising sale, held in Water Mill, N.Y., features designer goods and family activities. Those same items will now be available to QVC's 90 million viewers on July 28 from 1 p.m. to 3 p.m. during QVC Presents Super Saturday Live. Ripa is scheduled to appear in both print and TV public service announcements promoting the live broadcast.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over the top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty