DIESEL DETAILS: Diesel chief executive officer Renzo Rosso has high hopes for the fragrance he plans to launch in September with his fragrance licensee, French beauty giant L'Oréal. The long-term deal announced in January 2006 entails a launch budget of $56.5 million as well as market research interviews with more than 1,000 consumers in about half-a-dozen countries, including the U.S., Japan, France and Italy. Plus, Rosso had to overcome his lifetime dislike of perfume. "I hate perfume personally," Rosso said, while visiting Los Angeles on Wednesday to unveil a flagship on Melrose Place for his Italian denim and sportswear company. Rosso said he made an exception for the new fragrance, which will be available in men's and women's versions. While Diesel is hammering out details for U.S. promotions, Rosso said 70 percent of the marketing push in Europe will be on TV.
CASH INFUSION: Scott Barnes Beauty, the three-year-old cosmetics firm founded by the celebrity makeup artist of the same name, has closed a round of equity financing with Oryx Capital International Inc., an Illinois-based private equity firm. The beauty company noted in a statement that the undisclosed sum would be used for new product development, marketing and expansion of the brand's distribution network. "We are confident that Oryx will be a strong partner for Scott Barnes Cosmetics and will support the continued growth and success of the brand," Barnes said in the statement. Nicole Korczak, managing director of Oryx Capital, added in the statement, "We look forward to working with Scott and the rest of the Scott Barnes team to continue to launch new and innovative products and expand the company's distribution channels." The Scott Barnes brand is carried by Saks Fifth Avenue, Bloomingdale's, Holt Renfrew, Selfridges and QVC.
FEKKAI GROWS: Frédéric Fekkai has sealed the deal on two more locations. A Greenwich, Conn., spot is set to open in December. The 2,100-square-foot salon will offer the usual hair services as well as nail, waxing and makeup services. Fekkai is also entering Dallas in November with a 2,400-square-foot salon in Highland Park Village. It will offer the services the Greenwich location will offer, as well as valet parking.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)