DIVA NAILS: Dashing Diva nail salon is rapidly expanding with half a dozen new stores scheduled to roll out by the end of year. Since the chain first opened in Manhattan's Greenwich Village four years ago, the salon has added locations in New York and Los Angeles, as well as Japan, Singapore, Australia, the Philippines, Korea and Kuwait. By yearend, the company has plans to open four additional salons in New York and two in Brooklyn, along with a flagship in Shanghai.

MAMA BEAUTY: Suave footed the bill for 360 mothers to get free beauty makeovers Monday at the LuKaRo Salon in Beverly Hills. The event, called the "Back to Beauty Moms-Only Field Trip," highlighted host Jenny McCarthy and Unilever-owned Suave's efforts to encourage moms to carve time out of their packed schedules for pampering. A Suave survey of some 3,000 mothers nationwide found 66 percent admit they sometimes don't have spare moments to take a shower or bath and more than 75 percent have gone weeks without a haircut. But Suave discovered that, of those moms who do indulge, 76 percent feel happier and 72 percent are more self-confident. McCarthy gave moms a beauty tip: the haircut made famous by Katie Holmes and Victoria Beckham is great for an on-the-go lifestyle. "Because it is cut in such a sleek style, all you have to do is dry it.

GO VO: Kim Vo has opened his first satellite salon atop the Sonya Dakar Skin Clinic in Beverly Hills. The 1,100-square-foot location has seven stations and a 13-member staff anchored by stylist Peter Van de Velde, a veteran of Vo's B2V salon on Doheny Drive in West Hollywood, Calif. Vo estimated the satellite's prices would be 15 percent higher than the original location. Cuts will average from $125 to $150, and color will start at $95 for single process and cost $200 for highlights. Vo expects the satellite salon to have a more exclusive clientele, including celebrities who shy away from busier environments. "This is such an intimate space, so it is going to be more controlled and less manic," he said. Vo expects to reach at least $1.5 million in first-year revenues, the amount necessary to make the salon break even. In subsequent years, he hopes to place satellite salons in select cities, although he hasn't finalized the number yet. "I love these satellites because they are like little sushi houses where people are totally friendly and there is not a massive warehouse feel," Vo said.

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