DIVA NAILS: Dashing Diva nail salon is rapidly expanding with half a dozen new stores scheduled to roll out by the end of year. Since the chain first opened in Manhattan's Greenwich Village four years ago, the salon has added locations in New York and Los Angeles, as well as Japan, Singapore, Australia, the Philippines, Korea and Kuwait. By yearend, the company has plans to open four additional salons in New York and two in Brooklyn, along with a flagship in Shanghai.

MAMA BEAUTY: Suave footed the bill for 360 mothers to get free beauty makeovers Monday at the LuKaRo Salon in Beverly Hills. The event, called the "Back to Beauty Moms-Only Field Trip," highlighted host Jenny McCarthy and Unilever-owned Suave's efforts to encourage moms to carve time out of their packed schedules for pampering. A Suave survey of some 3,000 mothers nationwide found 66 percent admit they sometimes don't have spare moments to take a shower or bath and more than 75 percent have gone weeks without a haircut. But Suave discovered that, of those moms who do indulge, 76 percent feel happier and 72 percent are more self-confident. McCarthy gave moms a beauty tip: the haircut made famous by Katie Holmes and Victoria Beckham is great for an on-the-go lifestyle. "Because it is cut in such a sleek style, all you have to do is dry it.

GO VO: Kim Vo has opened his first satellite salon atop the Sonya Dakar Skin Clinic in Beverly Hills. The 1,100-square-foot location has seven stations and a 13-member staff anchored by stylist Peter Van de Velde, a veteran of Vo's B2V salon on Doheny Drive in West Hollywood, Calif. Vo estimated the satellite's prices would be 15 percent higher than the original location. Cuts will average from $125 to $150, and color will start at $95 for single process and cost $200 for highlights. Vo expects the satellite salon to have a more exclusive clientele, including celebrities who shy away from busier environments. "This is such an intimate space, so it is going to be more controlled and less manic," he said. Vo expects to reach at least $1.5 million in first-year revenues, the amount necessary to make the salon break even. In subsequent years, he hopes to place satellite salons in select cities, although he hasn't finalized the number yet. "I love these satellites because they are like little sushi houses where people are totally friendly and there is not a massive warehouse feel," Vo said.NEW MAYBELLINE MODEL?: It is being rumored that Maybelline is in talks to sign on model Julia Stegner of Women Model Management. Maybelline would not comment. Stegner is ranked number three on Models.com, which cites the German mannequin as working on campaigns for Hugo Boss and David Yurman. Also in Maybelline news, the Maybelline New York Mascara Bar is arriving to TriBeCa on the corner of Church Street and Murray Street today, and to People en Espanol's Fiesta Familia at the Rumsey Playfield in Central Park from noon to 8 p.m. on Saturday. Maybelline makeup artist Chuck Hezekiah will be on hand to demo the brand's new XXL Curl Power Mascara.

MATRIX CARES: Matrix has recently become the official hair care sponsor of the Elizabeth Glaser Pediatric AIDS Foundation and is donating $175,000 to help the group research a cure. For the first time ever, Matrix will proudly support the Foundation during the 2007 holiday season by donating a portion of proceeds from sales of its holiday gift sets. The brand sells more than two million gift sets in the U.S. annually, the company said.

VELVET, BABY: Caesars Palace will house the new Michael Boychuck salon, Velvet, scheduled to open in December in the famed hotel on the Vegas Strip. The salon plans to live up to the city's partying reputation by featuring a live DJ on weekends, but will also offer relaxing options such as love-seat pedicures and Kérastase deep-conditioning hair masks. Boychuck, a celebrity colorist, has fashioned his new space with 12 styling stations and "Laserbeamer" technology for the most technologically advanced hair extensions by Hairdreams. Boychuck is no stranger to the Vegas beauty scene: He is credited with opening Laurent D.'s Privé salon at the Bellagio and pioneering the new salon at Qua Baths & Spa at Caesars Palace.

SUN RING: The Skin Cancer Foundation is auctioning off a so-called Diamond Right Hand Ring in conjunction with its annual Skin Sense Award Gala Wednesday. The ring, which was designed by Susan Rosen, donated by A Diamond Is Forever and dubbed the Sun Ring, is valued at $40,000. It features a 4-carat cognac diamond set in 20-karat pink gold and surrounded by multicolored diamonds. The auction, which is taking place on Charitybuzz.com and closing Oct. 17, will raise funds for the Skin Cancer Foundation's education and awareness programs.STOKE TO DUBLIN: Stoke Park Club, the luxury hotel, spa and golf club in Buckinghamshire, England, has introduced its bath, body and facial care line in Arnotts department store in Dublin. The eight-unit collection, which originally launched in May, is also carried at Stoke Park, as well as Fortnum & Mason in London. "It was a logical step to take," said Philomena Mullin-Noyes, the brand's director of line development. The collection, which is used for treatments at Stoke Park Club's spa, includes Kiwi Complexion Scrub, Shea Butter Complexion Mask and White Chocolate Body Cream.

MAYFAIR SWANK: Hilary Swank made a pit stop in London last week to host an intimate dinner to fete Guerlain's Insolence fragrance, for which the two-time Oscar winner is a spokeswoman. Swank — wearing a black corseted Dolce & Gabbana dress — drew fellow thesps Christian Slater and Jack Huston to the intimate gathering at Mayfair restaurant Almada. After dinner those with the stamina headed off to London landmark Annabel's to carry on the party — a move masterminded by the fiery rocker Kid Rock, who made an impromptu appearance at the soiree.

NATURAL MAKEOVER: To help shoppers understand the benefits of natural cosmetics, Whole Foods Market this month is offering consumers in-store "natural" makeovers. For shoppers wanting to try mineral makeup, Whole Foods stores will offer an exclusive "fresh face starter kit" by Mineral Fusion for $20 throughout the month of October. Select stores will have Mineral Fusion makeup artists on hand to help out with the makeovers.

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