HAIR PARTY: Hairstylist Robert Vetica is having a celebrity-studded launch party to celebrate his tome, “Good to Great Hair” about achieving fab hair at home. The soiree, slated for the eve of Feb. 26, is expecting to draw Vetica’s loyal clients and friends, including Salma Hayek, Naomi Watts, Debra Messing, Avril Lavigne and Eva Longoria. The party will be held at Beso, Longoria’s L.A. restaurant. The book’s publisher, Fair Winds Press, will make a donation in support of UNICEF’s efforts to eliminate maternal and neonatal tetanus in honor of Hayek’s appearance on the cover of the book. J&J EXEC MOVES UP: Stefano Curti has been named president, Beauty Care, Johnson & Johnson Consumer Companies, with U.S. and worldwide responsibility over the firm’s skin and hair care equities such as Aveeno, RoC, Lubriderm, Ambi and Clean & Clear. Curti will work out of J&J’s global headquarters in Skillman, N.J. Prior to this role Curti, an 18-year J&J veteran, was general manager, Neutrogena Corp., with responsibility for the U.S. BEACH BUMS: Rodial founder Maria Hatzistefanis knows fat never takes a holiday. That’s why she came up with Skinny Beach, a three-unit line of color-boosting and contour-refining sun-protection products launching in April. It comprises Skinny Beach SPF 15 and Skinny Beach SPF 15 Tinted lotions, which are said to firm and tone the body while improving the skin’s ability to tan, as well as Skinny Beach Sticks, a food supplement meant to aid slimming and build up natural UV protection levels. Items will sell for $55.50 at current exchange, while the sticks will sell for $70 for a pack of 14 5-g. sachets. Also in April, Rodial will add Bum Lift, a gel said to lift, firm and smooth posteriors. A 100-ml. bottle will retail at 100 pounds, or $142.
MARKET VALUE: Buoyed by price increases, sales of fragrances and cosmetics in France increased by 2.5 percent in 2008 to $9.65 billion at average exchange, according to Paris-based tracking firm Precepta, which includes all distribution channels. Volume in terms of sales was more or less flat year-on-year. Precepta forecast growth in euro terms of 1.5 percent for 2009, as companies introduce less aggressive price increases.
BUST SERUM: Skin care marketer Talika is poised to launch in April a topical bust serum that purportedly lifts, firms and adds volume to breasts by stimulating fat production. The key ingredient, called mukul bark extract, is said to stimulate triglyceride production in adipocytes, or fat cells, thus enlarging the adipocytes and, in turn, bust size, explained Talika executives. In six weeks, the bust size is supposed to increase by one cup. There are also peptides in the serum, which are designed to firm and give a lifting effect. The 1.7-oz. serum will cost $50 and will be launched at specialty stores and online at Talika’s Web site. CANDLEWICK CHRONICLES: Diptyque, the French brand primarily known for scented candles, will introduce L’Art du Soin, or Art of Body Care, a five-unit bath-and-body collection. Each item in the line is inspired by a particular location and a related key ingredient. The Lait Frais body lotion, for example, recalls Alexandria and contains orange blossom, while Gelée Lactée, a creamy body wash made with extra-virgin organic olive oil, was inspired by Aleppo in Northern Syria. L’Art du Soin will launch in mid-March worldwide except for Japan, which will get the line in the fall. Prices in the U.K. will range from $31 to $68. PARTNERS IN BEAUTY: Herbal Essences will participate in lifestyle guide Shecky’s upcoming events, where it will offer Hydration Bars that include hand massages, smoothies and product coupons. The events are scheduled for March 4 and 5 in Houston and March 11 through March 14 in New York. FRINGE BENEFITS: Neil Moodie and Paul Windle want to liberate hairstyling tools that have been stashed at the back of cupboards after unsuccessful DIY tress-taming sessions. The duo — Moodie is an editorial hairstylist and Windle owns an eponymous salon in London’s Covent Garden — is offering one-on-one Super Styling Workshops with the purchase of products from the WAM styling range they founded in 2008. “The workshops are designed to help people to learn to get the most out of every product,” said Moodie. Vouchers for workshops, which will be redeemable at the Windle salon, where trained staff will walk customers through styling techniques, will be distributed with products from March. WAM’s lineup, which was conceived to appeal to both hairstylists and nonprofessionals, includes a hair dryer, curling tongs and straightening irons. The hair dryer, which features a collapsible handle, sells for $185 at current exchange, while the curling tongs and straighteners are $171.