HONEY HEAD: John Masters Organics’ newest treatment item, Honey & Hibiscus Hair Reconstructor, rolls onto shelves at Whole Foods in August. The conditioning formula features moisturizing honey and hibiscus along with strengthening soy protein, smoothing kelp extract and conditioning cupuaçu butter. “When hair is smoother it is reflecting more light,” said John Masters, owner and founder. “It will also improve hair volume and reduce static electricity.” Retailing for $28, it can be used as a once-weekly treatment or after every shampoo for more damaged hair.
NEW CHIEF AT CAUDALIE: Carole Silverman has been appointed to chief executive officer of Caudalie for North America. Silverman, most recently senior vice president of sales and marketing for John Hardy, reports to Caudalie founders and presidents Mathilde and Bertrand Thomas. Based in New York, Silverman will focus on increasing brand awareness, growing retail sales and further developing the Caudalie Spa at the Plaza Hotel in New York. She replaces Martha Brady, who left the firm the week of July 6.
A SITE OF THEIR OWN: NaturallyCurly.com, the online go-to for women with curls since 1998, has launched a site dedicated to hair care professionals, CurlStylist.com. The site has been designed so stylists can find the latest techniques, trends, tips and tricks to care for waves and curls. The site includes Curl Centric articles, videos and photos by platform artists and manufacturers, product reviews and stylist spotlights.
BEAUTY FARM: McEvoy Ranch, a producer of certified organic extra virgin olive oil that boasts more than 18,000 olive trees, has created the 80 Acres body care line, a range that is enriched with the farm’s star product. It includes a hand and body lotion, a hand and body wash, a body balm, an olive oil soap and a soy candle. Products are paraben- and phthalate-free and have not been tested on animals. The line is sold at the McEvoy Ranch store in San Francisco’s Ferry Building and online at mcevoyranch.com. Items are priced between $8 for the soap and $24 for the candle.
KERASTASE GETS BIG: The luxury hair care brand from L’Oréal is launching two new items within its volumizing range, Volumactive, targeting women who describe their hair as “fine and lacking body.” The first is Volumorphose, an in-salon treatment ($35) designed to pump up fine, weak hair. The second is Lait Volumactive ($38), an ultralightweight daily volumizing conditioner for normal hair types looking for weightless volume.The products are said to “create instant featherweight volume and style memory,” according to the company, as Volumorphose uses technology that reacts to water and creates texture by penetrating the cortex, solidifying inside the fiber and expanding the fiber itself. The conditioner uses Complex Fibrexpans technology to strengthen and add body, L’Oréal said.
SWEET SPOT: St. Tropez has gained distribution chainwide (26 stores) at Blue Mercury and bluemercury.com. Until now, the London-based sunless tanning brand was only available in spas, salons and its Web site. In June, St. Tropez introduced a range of cosmetics designed to compliment and highlight tanned skin. The three-stockkeeping-unit line comprises shimmering Bronzing Rocks, $40; Radiance Mousse, $30, and Bronzing Powder, $35.
BEACH BEAUTY: Hei Poa, the beauty brand based on the natural oil Monoï de Tahiti, has relaunched in the U.S. and been picked up by influential Los Angeles-area boutiques, including Apothia at Fred Segal, Marie Mason and Planet Blue. French cosmetics and pharmaceutical company Groupe Batteur bought Hei Poa in 2005 and recently hired Beauty Sherpas, headed by Gregory Daniel, formerly L’Artisan Parfumeur’s West Coast business manager, to distribute the brand domestically. Hei Poa’s oils, each priced at $18 for a 3.4-oz. glass flask, are the stars of the range, which was widely available in the U.S. in the Eighties, according to Daniel. “This whole line is for hard-core beach people,” he said. “It is about nourishment and hydration.”
MOROCCANOIL EXPANDS: In late September, Moroccanoil will introduce a shampoo and conditioner infused with its signature ingredient, argan oil. Moisture Repair Shampoo, $18, and Moisture Repair Conditioner, $19, will fill in a gap for basic cleansing and conditioning within the line, said Carmen Tall, co-founder and executive vice president of marketing and new product development. “These are the first in a series of four shampoos and conditioners we’ll be launching in the next few months.” In addition to argan oil, the items contain avocado oil, silk amino acids and antioxidant-rich plant extracts.
WEAK HAIR REJOICE: In September, L’Oréal Professionnel will present a new technology designed specifically for weak, damaged hair. “It’s patented to work on the inside of the hair to protect and fortify,” said Paul Schiraldi, vice president of marketing. “The technology actually rebuilds the hair’s infrastructure.” The five new products, ranging from a Leave-in treatment, $19, to an Anti-Breakage Masque, $30, feature amino-acid rich royal jelly, a medley of vitamins and protectors to guard against sun and heat damage. Industry sources expect the new line to ring up $1 million from September to December and $5 million to $6 million in 2010.
JUST A DROP: Aetó Botanica’s Reviving Drops, launching in September, combine the benefits of a deep conditioning salon treatment with the convenience of an at-home hair regimen. “The scalp has to be pure and balanced for it to grow healthy hair,” said Guita Dovas, president of Oloff Beauty. “This is essentially a multivitamin of red seaweed, calcium, magnesium, zinc, copper, vegetables,” said Dovas. “These active ingredients are pure, certified organic and will strengthen hair, restore vitality, shine and hydration.” The 12 vials, which retail for $60, are available in salons and on Beautypantry.com.