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- Jennifer Walsh on Emerging Brands
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JEWEL’S GARDEN: Coty Beauty has signed songbird-poet Jewel to serve as the face of The Healing Garden Organics’ upcoming “Save Your Skin, Save the Planet” campaign. Next month, The Healing Garden will introduce its first organic specialty bath collection, Organics Wild Honey. During the print campaign, the firm will donate a portion of proceeds from the sale of Organics products to The Nature Conservancy. The Healing Garden will kick off the effort in September with a gift-with-purchase promotion featuring a bracelet — made of organic materials — designed by Jewel. The singer will wear the bracelet in print ads, slated to break in September beauty books. Jewel — who is currently finishing her sixth album, due to be released this fall — also will participate in various consumer events and promotions for the Organics collection.
CHARLES WORTHINGTON SALON BIDS ADIEU: Charles Worthington will shutter his lone New York City salon — located in SoHo — on Saturday. This week’s announcement, which took salon employees by surprise, came two weeks after the British hairstylist was in town hyping his namesake product line, Charles Worthington London, which he sold to consumer products giant PZ Cussons in June 2004. Worthington — who, along with his business partner, Allan Peters, retains ownership of the Charles Worthington salons — said the closure will allow the pair to focus their efforts on the European market. “The Charles Worthington salon in New York City has been a wonderful success,” said Worthington in a statement. “However, we have made the difficult, but strategic decision to focus our resources on our salon business plans in Europe.” Worthington continues to operate five salons in London.
STEP RIGHT UP: Physicians Formula — which dominates the mass market bronzing category with nearly 20 items — plans to deepen its consumer appeal by setting up freestanding bronzing stations (think carnival photo booth). Passersby can step inside the bronzing booths — plastered by images of Physicians Formula bronzers and ad visuals — to be instantly bronzed by a makeup artist. The newly bronzed participants then can get a digital photo of themselves snapped in front of a tropical backdrop and send off the e-postcards to their friends. Featured Physicians Formula products will include Solar Powder with SPF 20 — the first powdered bronzer to include sun protection. The company will kick off its effort in Times Square on Wednesday, and take the booths to Los Angeles next month.
TEEN SPIRIT: Raven, the teen star of Disney Channel’s TV show, “That’s So Raven,” and Disney Consumer Products have inked a deal with Boom LLC to create a fragrance targeting the show’s core audience, girls 6 to 14 years old. Raven — known professionally as Raven-Symone and best known to adults for her role as Olivia on “The Cosby Show” — has amassed a following of young fans. She was voted Favorite Female TV actress at the Nickelodeon Kid’s Choice Awards for the past two years. The fragrance is described as a blend of vanilla bean, white lily and lemon zest. The collection, which includes a cologne spray and shimmer stick, is slated to bow in midtier and mass stores in October. Price points will range from $7.50 to $12.
HAMILTON RECOGNIZED BY CANCER GROUP: Carol J. Hamilton, president and general manager of L’Oreal Paris, last week received the Oliver R. Grace Award for Distinguished Service in Advancing Cancer Research for her efforts to educate and raise funds to support research for ovarian cancer detection, prevention and treatment. Since 1997, L’Oreal Paris has helped raise almost $10 million for the Ovarian Cancer Research Fund with celebrity events, including the “Because I’m Worth It” photo exhibit-auction and the annual Legends Gala.