L’OREAL GETS CENTRIC: L’Oréal USA has established a new distribution arm, SalonCentric, which will be comprised of L’Oréal’s distributorships, including Maly’s, Beauty Alliance and Columbia Beauty Supply. Paul Sharnsky, former senior vice president and general manager for the Professional Products Division (LPPD), has been promoted to president of SalonCentric. SalonCentric will be headquartered in Clearwater, Fla. Also within LPPD, Pat Parenty, senior vice president/general manager for Redken, has been named brand president, LPPD. Parenty will assume full responsibility for all LPPD brands including L’Oréal Professionnel, Kérastase, Matrix, PureOlogy and Redken, and will report to new LPPD president An Verhulst-Santos. Karen Fuss-Zipp, most recently senior vice president of marketing for Redken and PureOlogy, has been promoted to vice president and general manager, U.S., for both brands. Shae Kalyani, most recently vice president, Integrated Communications for Redken and PureOlogy, is now vice president, marketing, U.S., for the brands.

PHARMACA PRES: Mark Panzer has been named the president of Pharmaca Integrative Pharmacy Inc. He was most recently chief operating officer of the Boulder, Colo.-based company, a role he will retain along with the new position. Panzer joined Pharmaca after serving as the chief marketing officer and senior vice president at Rite Aid Corp. Pharmaca operates 23 pharmacies in Colorado, California, New Mexico, Oregon and Washington.

Beverly Hills-based salon Neil George is expanding its hair care collection with the launch of three new styling products: Detangle Nourishment Spray ($24), a leave-in conditioning and protectant spray; Indian Gooseberry Treatment Oil ($42) for dry and damaged hair, and leave-in Volumizing Spray ($24) for fine hair to add lift to the root area. Items enter stores in March, including Space NK @ Bloomingdale’s.

Klorane, the leading hair care brand in European pharmacies, has just landed online distribution at Bloomingdale’s. In its quest for a bigger slice of the U.S. pie, the Pierre Fabre-owned brand is launching the Papyrus Milk Anti-Frizz range, which uses ingredients from Eastern Spain to smooth and protect hair. There’s a shampoo, conditioner and leave-in formula, each with papyrus milk, that will sell for between $13 and $18.

This April Rusk is launching two heat appliances that have been designed to help reduce consumers’ carbon footprint. There’s the Str8 Iron, which features ceramica-coated paints, a phalate-free power cord and an energy-saving hibernate mode that cools down the iron after 10 minutes of idleness. The Blow Dryer uses 23 percent less energy with equal performance to original dryers, low wattage and soy ink on packaging. Each will sell for $135.99 and will be available at Ulta stores and salons nationwide.

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