LOVIN’ LAVAR: Ellin LaVar, a 30-year hair care expert, is launching her own line of products this May specifically for thick, coarse, brittle hair. LaVar, who specializes in extensions and calls Naomi Campbell and Iman her regular clients, teamed up with former Matrix alum Tony Beckman to create the 11-item line. Consisting of nine treatment and styling products as well as a shampoo and conditioner, many items in the Ellin Lavar Textures line contain LV-5 Complex — a blend of indigenous herbs from the Brazilian rainforest. Some star products include LiquidMotion, a lotion formulated with Brazil nut oil, pequi oil and Maracuja passion fruit emollient to help hair hold its style. There’s also a NourishOil, a treatment to condition the hair and scalp that’s made with vitamins A, B-complex and C to keep hair conditioned. Prices range from $10 for the OptiMoist Shampoo to $25 for the PenetratingBalm, which is made to help style and hydrate very coarse hair. Products will be sold exclusively in Ulta stores.

SWEET EXPANSION: Glittery, glossy beauty brand Sugar Cosmetics will double its distribution this year by expanding into more than 100 Sephora doors globally. Starting next month, Sugar’s complete line of cosmetics will be available in two additional Sephora doors in Canada. In August, the brand will expand into 20 Sephora doors in Greece, followed by approximately 80 doors in France. In addition, the brand will focus on expansion in the U.S., launching in 10 more Sephora doors and bringing the brand’s U.S. presence by yearend to 65 doors, including Dylan’s Candy Bar in New York. The line, which was launched in 2001, is owned by Irvine, Calif.-based R&S Trading Co.

GIVAUDAN MOVE: Fragrance supplier Givaudan has promoted Aurélien Guichard to the position of perfumer. Most recently, Guichard, who attended the Givaudan School of Perfumery after graduating from the University of Bristol in England, has worked on fine fragrance creation for Givaudan in both Paris and New York. This year, the Fashion Group International named Guichard one of its Rising Stars.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus