MARY KAY SPONSORS CMA: Mary Kay has signed on as the official beauty sponsor of the 2007 Country Music Association Awards. As part of this promotion, there will be a backstage Mary Kay Touch-Up Station, where beauty expert and celebrity makeup artist Susie Jasper will help the CMA Awards artists become "camera-ready." The awards will air live on Nov. 7 on ABC. Mary Kay is also holding a national consumer sweepstakes, philanthropic campaign and independent sales force mobilization that will coincide with the awards.

HOLLYWOOD BEAUTY: Darphin launched its photo-ready facial with a Hollywood luncheon recently to boost its Millenials credentials. The Estée Lauder Cos. Inc.-owned brand teamed with Nicole Chavez, a celebrity wardrobe stylist, on the event at the Raffles L'Ermitage hotel to introduce Darphin to the likes of actresses Kristen Bell and Amy Smart. The photo-ready facial, scheduled for a fall release, will be the third in Darphin's lineup and caters to the early signs of aging in women in their 20s and 30s. "As a stylist, we know it is not just about the dress any more. It is about the whole package," said Chavez, the first person to experience the multistep facial, which uses eight products from Darphin's Arovita C line. Although de rigueur for fashion brands, partnering with Hollywood stylists for launches is less common for beauty companies. Maggie Jackson, marketing manager for Darphin, said that working with Chavez further cemented a relationship between the brand and the fashionable Hollywood set. Darphin also has a three-year deal with starlet magnet Zac Posen. "The fashion industry resonates well with this brand, and it is something different," said Jackson. The facial is free to invited clients of Neiman Marcus, where it will be available in 37 doors, and Bergdorf Goodman.

BENEFIT'S GAL: Benefit Cosmetics, partnering with Sephora, "Extra," Lucky Magazine and the William Morris Agency, will kick off a nationwide "That Gal" talent search on Aug. 6. Auditions will take place in California, Chicago, New York City and New Jersey. The auditions will coincide with the launch of Benefit Cosmetic's new brightening face primer, "That Gal." The winner will be selected by a panel of judges including Jean Ford, co-creator of Benefit Cosmetics; Jean Godfrey-June, beauty director at Lucky Magazine, and Dayna Devon, co-host of "Extra." The judges will be looking for a girl with a sparkling personality and confidence who dreams of becoming a star. Prizes include an audition for representation with the William Morris Agency, a guest hosting spot on "Extra," a photo shoot with Lucky Magazine, a beauty feature on sephora.com and a one-year supply of Benefit makeup.

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