MAYBELLINE MOVES: Steven Waldberg has been named director of global public relations for L'Oréal-owned Maybelline New York. Prior to this role, Waldberg, a Franco-American, had served as director of global special events for Lancôme in Paris. He has been with L'Oréal since 2001. In his new role, Waldberg replaces Denise Quattrochi, who was named assistant vice president of consumer promotions for Maybelline New York and Garnier USA. Waldberg reports to Cyril Chapuy, general manager of Maybelline New York Worldwide.

COIFFURE HONOR: Ann Mincey received the Intercoiffure America/Canada "Inspiration" Award last month for her service to the professional beauty industry. Mincey, vice president, global communications, Redken, has helped raise more than $575,000 for the American Heart Association.

The team behind Belli Cosmetics has expanded its focus from moms-to-be to babies. Belli Cosmetics founders Annette Rubin, a former Clinique executive, and physician Jason Rubin, a family practitioner, have designed four items for children, including a hair and body wash (Calm Me), a lotion (Nourish Me), a talc-free powder (Pamper Me) and a diaper rash cream (Protect Me). Belli Baby, as the line is called, is now sold in Mimi Maternity, A Pea in the Pod and Destination Maternity. Products sell for between $18 for Calm Me and $19 for the Nourish Me. A $32 gift box is also available.

Professional beauty brand Rusk has developed an in-salon service to take the curl out of hair. Rusk Radical Anticurl uses conditioners and a patented formula to deliver the temporary straightening service with prices ranging from $100 to $300, depending on the market. The straightening takes between 30 and 90 minutes to apply, depending on hair length, type, condition and desired results.

BEAUTY BUTLER: Luxury hairstyling brand GHD has partnered with the InterContinental London Park Lane hotel to offer the use of hair appliances to travelers in need of a bit of hair therapy. For a fee, guests can call up the concierge and order everything from the use of a GHD styling iron with a free mini thermal protector ($21), to GHD-prescribed shampoo, conditioner and treatment product with use of a styling iron ($157). All items are delivered on a silver tray.ARTIST FOREVER: Kevin-James Bennett has been appointed director of artistry and development for Make Up For Ever LLC. Bennett will also serve as a product development adviser to Dany Sanz, creator and artistic director of the Make Up For Ever brand. Bennett reports to Gilles Kortzagadarian, general manager of Make Up For Ever, U.S.

IFF'S FAB FIVE: Fragrance supplier International Flavors & Fragrances Inc. last month promoted five perfumers — Domitille Bertier, Sophie Chapuis, Tony Mills, Béatrice Piquet and Olivier Polge — elevating each to the post of senior perfumer. The five are based at IFF's creative center in Neuilly, France.

SEASON'S TREATMENTS: To celebrate the 10th anniversary of Salon AKS, Phyto has developed a multistep, 45-minute antiaging treatment. The procedure begins with Phytopolleine, a botanical pre-shampoo treatment to purify the scalp, which is followed by Huile D'Alès, to condition dry hair. Then, Phytoprogenium shampoo is applied, which is fortified with oat milk and almond and marshmallow root extracts, and hair is conditioned with Phytobaume conditioner. Lastly, a Phytodensium serum is applied to the scalp for an antiaging boost. The service costs $85 and includes a blowout.

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