MUSICAL CHAIRS: International Flavors & Fragrances Inc. has promoted Judith Gross to global director of fragrance innovation. Matt Frost has joined the company to replace Gross as global marketing director of fine fragrance and beauty care. In her new role, Gross will be responsible for creating growth opportunities for IFF and its customers by forming new alliances and partnerships. She has been with IFF for 15 years. Frost, who most recently was vice president of global fine fragrance in marketing and market research for Givaudan, will be responsible for managing the fine fragrance and beauty care marketing teams across the globe.
FIFI FILMS: Vogue magazine has partnered with The Fragrance Foundation to present the first-ever Fragrance & Film Festival in honor of the 36th Annual FiFi Awards. Aspiring filmmakers will be able to produce two- to three-minute short films on any of the participating fragrances including Can Can Paris Hilton, Usher for Men and Usher for Women. Participants are asked to express one or all of the emotions and adjectives evoked by each brand — such as fresh, confident and sexy for Usher for Men. The winner will receive $10,000 and national exposure for the film on ShopVogue.tv. Filmmakers can submit their films for consideration at fragranceandfilm.com by April 25. The competition will first be available for online rating by the public. The four highest-rated fragrance films will be reviewed by judges to determine the overall winner. Vogue is owned by Condé Nast Publications, parent of WWD.