Snippets: New Wrap … Glam Do-Gooders … Executive Move …
NEW WRAP: As part of Coty Beauty’s ongoing effort to revive the specialty bath category, the company has retooled Calgon’s packaging, taking pains to emphasize benefit claims and its ubiquitous tag line “Take Me...
NEW WRAP: As part of Coty Beauty’s ongoing effort to revive the specialty bath category, the company has retooled Calgon’s packaging, taking pains to emphasize benefit claims and its ubiquitous tag line “Take Me Away.” The new packaging includes a larger logo with the tag line placed directly underneath it, as opposed to its current position at the bottom of the label. Flavor names, such as Hawaiian Ginger and Tahitian Orchid are enlarged and run vertically down the right side of packages. Although product formulas remain the same, clinical tests allow Calgon to tout claims, such as “24-hour moisture” on the body lotion. The effort marks the first major update since Coty moved Calgon to the specialty bath department seven years ago. (Classic Calgon products are still sold in the soap aisle.) Calgon will expand its portfolio with the launch of Powder Milk Bath, scented bath soaks formulated with milk proteins. Powder Milk Bath, available in the five best-selling Calgon scents, are formulated with nonfat milk (said to be good for creating long-lasting bath bubbles) and vitamins E and C. Milk carton packaging prominently includes the “locks in moisture” claim. Both Calgon’s revamped packaging and Powder Milk Bath will bow in February with advertising breaking in March. GLAM DO-GOODERS: For all those who need help primping for the Golden Globes, Biolage has a solution that marries vanity with charity. The professional hair care brand, in partnership with Glamour magazine, is taking over the Garden Suite at the L’Ermitage Hotel in Los Angeles for its two-day Get Glam/Do Good event, running Jan. 14 and 15. Matrix celebrity stylist Enzo Angileri will be on hand to cut and style locks and introduce VIPs to Biolage’s new Cera-Repair Deep Conditioning Treatment. For each celebrity that books an appointment, Biolage will make a donation to one of three participating charities, namely Surfrider Foundation USA, The Oceana Project and TreePeople.EXECUTIVE MOVE: L’Oréal has promoted Rob Robillard to the post of senior vice president of marketing of L’Oréal Paris. Robillard succeeds Nina White, who is joining the company’s Lancôme division as deputy general manager and senior vice president of marketing. He will report directly to Carol Hamilton, president and general manager of L’Oréal Paris. Prior to his new role, Robillard served as vice president of marketing, cosmetics and hair care for L’Oréal Paris. During the past six years, Robillard has held several marketing positions at L’Oréal Paris, participating in the launches of products such as Endless, Double Extend and True Match.BEAUTY CHAIR: Jill Scalamandre, group vice president of global marketing for Avon, is taking on a second leadership role: that of chairwoman of the Cosmetic Executive Women’s board of governors. Scalamandre is succeeding Robin Burns, who held the title from 2001 until earlier this year.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty