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NUDE SHADE: Playboy Enterprises plans to roll out an 80-stockkeeping-unit color cosmetics line at select Sephora USA and Bloomingdale’s stores in the U.S. and Canada next March. Among the products: the usual lipsticks and lip glosses, eye shadows, pressed powders and mascaras, and — in keeping with Playboy’s image — Edible Body Shimmer Powder. Prices range from $12 to $15, noted Kirk Summers, chief executive officer of High Maintenance, which holds the license for Playboy cosmetics. Summers added he expected first-year retail sales to be $1.2 million, based on an initial 30 doors and online sales.
MARKWINS MOVE: Markwins Beauty Products, a division of Markwins International, has appointed Matt Allen to the position of vice president of sales. Allen, who most recently served as vice president of sales for Del Laboratories, will oversee sales for mass market beauty brands Wet ‘n’ Wild, Black Radiance, Tropez and Artmatic in his new post. He will report to Jim Koeppl, senior vice president and general manager of Markwins. Allen’s career also includes 10 years at Target Corp.
HAIR JORDAN: Michael Jordan’s hair and shave line will begin entering Rite Aid stores in October. The multisku line, packaged in bright red plastic containers and emblazoned with the athlete’s silhouette, will include both hair styling products, such as a pomade, and shaving products, such as an aftershave skin toner. Prices are still being determined.
WAXIN’ AND ROLLIN’: Shobha waxing and threading studio has begun using rollers to treat larger waxing areas on the body. Keeping true to Shobha’s sanitary style, the studio will offer each client her own roller to be used on each visit. Shobha, which is located in SoHo and on Madison Avenue in Manhattan, will clean and store the roller between visits.
This story first appeared in the September 24, 2004 issue of WWD. Subscribe Today.