OH, GOODY: Goody Products is getting ready for its close-up. The hair accessories division of Newell Rubbermaid is launching the brand’s first TV ad campaign this spring. Beginning April 19 is a 30-second spot featuring Goody’s Spin Pin, which creates an undone bun and is said to do the work of 20 bobby pins. Last month, Goody tested out an as-seen-on-TV direct sales spot, also touting Spin Pin. “We saw that this type of advertising works for the category,” said Goody’s marketing director, Amy Sleep.
HEAD CASE: Matrix is giving away $100,000 to creative stylists across the U.S. in a competition called Mannequin Mania. The contest calls for stylists to express their talent by styling a mannequin head however they choose. Winners will receive up to $25,000 each in four categories (student, salon team, stylist, Matrix friends and family) and will be visited in their hometowns by Bravo’s resident queen of mean and salon makeover specialist Tabatha Coffey. Applicants should submit their entries by July 31 on mannequinmania.com. Finalists will be selected in August, and from September through October, America will vote online to choose grand winners.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)