OH, GOODY: Goody Products is getting ready for its close-up. The hair accessories division of Newell Rubbermaid is launching the brand’s first TV ad campaign this spring. Beginning April 19 is a 30-second spot featuring Goody’s Spin Pin, which creates an undone bun and is said to do the work of 20 bobby pins. Last month, Goody tested out an as-seen-on-TV direct sales spot, also touting Spin Pin. “We saw that this type of advertising works for the category,” said Goody’s marketing director, Amy Sleep.
HEAD CASE: Matrix is giving away $100,000 to creative stylists across the U.S. in a competition called Mannequin Mania. The contest calls for stylists to express their talent by styling a mannequin head however they choose. Winners will receive up to $25,000 each in four categories (student, salon team, stylist, Matrix friends and family) and will be visited in their hometowns by Bravo’s resident queen of mean and salon makeover specialist Tabatha Coffey. Applicants should submit their entries by July 31 on mannequinmania.com. Finalists will be selected in August, and from September through October, America will vote online to choose grand winners.
SALLY ONE ON ONE: To celebrate her hair care line entering Duane Reade stores — a deal that was solidified April 1 — celebrity hairstylist Sally Hershberger will be making a personal appearance April 27 at the newest Chelsea unit, located at 131 Eighth Avenue at 16th Street. The event will kick off at 4 p.m., where stylists from Hershberger’s Downtown New York salon will offer free consultations. Hershberger will appear from 6 to 8 p.m., offering shoppers styling tips on how best to use items from the Sally Hershberger Professional Hair Care line and a chance to win a free haircut.
QUEEN OF SCENTS: Celebrity stylist Michael Boadi has created a luxury fragrance brand, Boadicea the Victorious, a range of 17 scents inspired by Britain’s archetypal warrior queen. The collection comprises floral, citrus, musk and agarwood, with each bottle packaged featuring a pewter Celtic design. Available exclusively in the U.S. at Henri Bendel, items in the line will sell from $175 to $850, depending on the size and amount of agarwood in each formula. The line is a culmination of Boadi’s passion for fragrance, which began when he was a boy, and reflects his international travel opportunities as a stylist by including oils and resins gathered from around the world. He began mixing fragrances seven years ago.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)